Volkswagen South Africa launches NFT Treasure Hunt
Volkswagen South Africa is driving into the metaverse with a massive NFT treasure hunt in collaboration with Ogilvy South Africa. The aim of this new campaign is to promote their latest Polo model, IQ.DRIVE. In addition, the car is equipped with the latest and best security/intelligence technology.
The Volkswagen NXT treasure hunt comes with some great prizes.
The Volkswagen NFT treasure hunt, dubbed ‘Game On’, has some great prizes. The winners of this NFT quest can win real and virtual prizes. This includes tuition by the PS5 and Volkswagen Advanced Driving Academy.
Meanwhile, the competition is aimed at the South African market and takes place on the famous streets of Johannesburg. As a Volkswagen NFT Treasure Hunter, you are looking for one of 100 NFTs called funservers. This immersive experience is the first venture by Volkswagen South Africa into this new industry. Additionally, three NFTs are Golden and come with unique rewards.
Bridget Harpour, Marketing Head, Volkswagen Passenger Vehicles, said: “We are extremely proud of this gamified and immersive campaign. It made an unprecedented consumer impact, propelling Volkswagen and its audience into a new world. It’s not just watchable – it’s playable. And it’s a great example of the intersection of engagement and entertainment.”
In the end, Volkswagen’s massive NFT marketing campaign shows just how popular the NFT and metaverse are. Large companies are actively implementing technology in everything they do. This week, Starbucks announced plans to get into the NFT space this year.
Are you tired of Missing Important NFT Drops,
Just check out our NFT Calendar!
Get the biggest NFT news and recommendations of the day in our daily newspaper.
Not all investment/financial opinions expressed by NFTevening.com are recommendations.
This article is educational material.
As always, do your own research before making any kind of investment.
Post a Comment
Post a Comment