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Starbucks is ready to launch NFTs with exciting facilities

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Starbuck Web3 is in space and ready to launch NFTs with exclusive features

Starbucks: NFT is hard to pronounce

Starbucks is a brand different from others, and in multiple ways, the company has grown to such an extent that it is now more than just a coffee brand. Nowadays, Starbucks has become a part and parcel of many people’s lives, and as a cultural icon, the brand has made a huge impact on people around the world.

Earlier in the week, Starbucks shared its quarterly report, and as part of its report, the company shared that it plans to use blockchain technology to nurture a digital community with access to exclusive convenience assets.

Starbucks has been trying to expand its “third place” concept for some time. The concept of “third place” in the digital world – designed as a place between home and work. Starbucks envisions a reality where customers will be able to purchase NFT from Starbucks, and these tokens will give holders access to “Starbucks-related experiences and benefits.”

Starbucks shares that entering the Web 3 space is a natural breakthrough from its technology-related initiatives such as in-store WiFi, mobile ordering, the Starbucks Rewards program and more. Since the CEO of Starbucks announced his NFT business earlier this year, there has been considerable movement in the space next to the company.

Starbucks isn’t the first powerhouse company to make a massive splash in the Web3 space, and when we think of tech players, Starbucks may not come to mind – but in many ways, Starbucks is a major player in the technological space.

Starbucks shared the following via a blog post, “What if Starbucks could create a new, global digital community – a community defined by collaboration, experience and shared ownership – centered on coffee to begin with and then probably expand?” The area has played Starbucks as a coffeehouse for years; art, music, books and beyond? “

After all, Starbucks is a company with the potential to do amazing things in the Web3 space, and this company promises not to disappoint.

Starbucks NFT: Here for the long term?

Whenever an established company, especially those in the unrelated industry, announces plans to explore the NFT and Web3 space, many question whether the company is interested in a quick NFT “money transfer” or is genuinely committed to improving customers. And its user experience through NFT.

Nike, Yam and other consumer brands! Brands, Crocs, iHeartMedia, Adidas and many more have made their NFT debut. Talking about why the NFT ecosystem is essential for Starbucks, the company’s chief marketing officer, Brady Brayer, shared the following about what the company is doing: “Deliberate choice to build a community on an environmentally sustainable Web 3 platform.”

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