Can a major esports network transform NFT’s biggest rivals?

There’s more to NFT than the generative PFP projects you might stumble upon while scrolling through social media. But for many, the prevailing idea of ​​what NFTs are is rooted in an area far removed from art: play-to-earn (P2E) games.

This is especially true in Asian countries, where P2E experiences like the troubled Axie Infinity reigned supreme in a recent analysis by CashNetUSA ranking the world’s most popular NFTs by region. Enter TechStorm ⁠— a Singapore-based digital esports media network that aims to act as a regional hub for Web3, fostering collaborations ranging from GameFi (gaming and decentralized finance), NFT drops, DAO formation and more, the latest According to a press release.

Asia’s emerging NFT market

To build Asia’s Web 3 services, location is crucial CashNetUSA’s analysis identifies Singapore as the most interested country in NFTs based on user search history aggregated. With this move, TechStorm hopes that NFTs – and the Web3 as a whole – will build greater consumer acceptance for a group that is its biggest detractor: gamers.

In addition to increasing NFT acceptance among their core audience, TechStorm also hopes to cash in on the growing popularity of all things oriental that aren’t fungi. Due to their geographic location, they are uniquely positioned to serve their neighboring Southeast Asian markets, including Indonesia and the Philippines. This is significant as both countries are one of the largest NFT markets in Asia, as is Singapore.

“We see a huge market opportunity with first-timers accessing fast-growing, non-curated NFT marketplaces like OpenSea,” TechStorm founder Debbie Lee said in a press release. “Our goal is to help them navigate the NFT space and enable increased selectivity by sourcing unique projects leveraged for their strong consumer value proposition.”

“This is a great way to introduce the world of NFTs and Gamefi titles to TechStorm’s audience — a community of 92 million 18-34 year olds across 11 regions in Asia — who are eager to discover new NFT drops, GameFi trends and projects,” he said. .

What TechStorm has in store

To that end, TechStorm plans to pack its upcoming Web3 “media launchpad” with “an all-Asian slate of specially curated projects designed by Gamefi and the Asian NFT maker community,” according to Lee. These initial few projects will also include Affine’s Generation Zero Bodies — a collection of NFTs that serve as an entry point into Affine’s P2E Metaverse experience Nexus World.

Following this launch, TechStorm will continue to curate with plans to feature gamify and NFT works within the Asian community through their upcoming content segment, “The Drop”. Best known for its esports, gaming and technology coverage, TechStorm believes its audience is ready to dive into Web3. We will have to wait and see if they will buy, or react negatively.

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