Muse is launching the world’s first chart-worthy NFT album
As it turns out, Napster and Limeware were just the beginning. The music industry has undergone seismic changes over the past 20 years, but it survives today as a largely digital industry. And, since music NFT marketplace Serenade has partnered with Warner Records UK, that trend is likely to continue at scale. Together, they announced a new music format: digital pressing. And this will be the first of its kind — a chart-worthy piece of music NFT is clearly aiming at the biggest fans, according to a press release shared with nft now.
Digital pressing is a new chart-worthy music format that will offer music fans worldwide all the benefits of a physical release with the convenience of traditional digital downloads. And it comes to include digital downloads and digital streams as part of Billboard’s approach to creating music charts that accurately represent the popular music of the time.
A new format for music
Speaking about the potential impact of this new music format, Serenade founder Max Shand said in a press release that “digital pressing will be a game changer on the world stage,” revealing that the new format allows artists to “offer something truly unique to their international audience.” and engaging,” says Shand.
1/ Today we announced Serenade’s new offering, Digital Pressing. I thought I’d share what digital pressing is and our vision for its future
— Max Shand
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(@max_shand) August 1, 2022
Shand talks more about his vision for the digital pressing format A Twitter thread, highlighting it as a way to further democratize the concept of the album release cycle for musicians around the world. Digital pressings are positioned to offer musicians the opportunity to package their work as they would with a traditional vinyl release without any of the downsides.
Digital pressings can also be much more environmentally friendly, eliminating the two-week lead time compared to the six to nine months required for a vinyl release. According to Serenade’s press release, “an average of 12[-inch] Vinyl has a carbon footprint equivalent to 197,100 digital pressings.”
Leading the launch of this format is English rock band Muse, who are set to launch their ninth studio album The will of the people 26 August under this new format. For longtime Muse fans, the move is set to draw an interesting parallel with fellow English music group Radiohead, who famously broke convention when they released their long-awaited 2007 effort. in the rainbow via a “pay what you want” digital download.
of each digital pressing The will of the people — and all subsequent albums released under this format — will count for one physical album sold on the chart. For this pilot launch, sales data will be registered on the music charts in the UK and Australian music markets.
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