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Netflix, Decentraland Partner to Bring ‘The Gray Man’ to the Metaverse

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Video streaming giant, Netflix has teamed up with Decentraland to promote its new movie ‘The Gray Man’ in Metaverse. In conjunction with Electric Factory, supported by the Decentraland Foundation, Netflix’s Latin American division organized a “Metaverse Mission” for the movie last week. What’s more, the event even rewarded players with The Gray Man wearable!

Here’s everything you need to know about Netflix x Decentraland’s The Gray Man Metaverse Mission:

Netflix x Decentraland’s The Gray Man Metaverse Mission goes live on July 31.

About Netflix x Decentraland’s The Gray Man Metaverse Mission

Basically, Netflix x Decentraland’s Gray Man Metaverse Mission is a puzzle to find the best agent in the Metaverse. Players must enter the maze, clock the best time and win wearables.

A Blog postDecentraland explains the mission in detail: “Find the fountain in the puzzle and retrieve the USB with classified information, then go to the secret room to check your personal time and collect your reward.”

Additionally, the mission tested players’ knowledge of The Gray Man, the new Netflix film starring Ryan Gosling and Chris Evans. Therefore, only those who knew the movie well became the “Best Agents of the Metaverse”. Winners walked away with the following wearables:

  • Sierra Six Jacket
  • Lloyd’s Trash Stitch
  • Bob of Miranda

Netflix and Metaverse

This isn’t the first time Netflix has entered the Web3 space. For example, hit Netflix shows Love, Death + Robot launched a phygital NFT scavenger hunt In June 2022. QR-coded digital NFT artworks were featured on billboards, videos, as well as show episodes. NFT costs only 0.0022 ETH.

Similarly, Netflix has reportedly partnered with NFT marketplace Candy Digital Stranger Things NFT Earlier this year.

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