A new Web3 film is an experiment in real-time audience participation

Innovative developments in technology have given rise to entirely new industries. One of the greatest examples of this is the film industry: the new possibilities presented by the “moving picture” ushered in a new medium of art, expression and storytelling.

With the rise of blockchain technology, this century-old medium may see its most significant advancement yet. Actor David Bianchi hopes to lead the coming evolution in the film and entertainment industry. He has partnered with Gala Films to create a series that can take the concept of audience participation to the next level.

Under Galar’s film division, Bianchi hopes to deliver a global experience that will make onboarding to Web3 a more compelling decision than ever before. Working with Bianchi on this ambitious project are Emmy Award-winning filmmaker Steven Cantor and viral animator Peter Drew. And if things go according to plan, it could give us a meaningful glimpse into how NFTs could fundamentally change the way audiences engage with media.

Real-time development of entertainment

So what are Bianchi and the rest of his team cooking up? It is called Razor — an eight-episode science fiction drama series Shadows black mirror And Mr. Robot, “focused on the world of neural implants, code culture and black market crime,” Bianchi tells nft in an interview now. Although RazorWhile its content may feature extensive dystopian imagery, everything around it is wildly optimistic about what our Web3-driven entertainment future could hold.

As such, they have gone all out to make it an exclusive experience for Web3 users only. After release, Razor Not on Netflix, Amazon Prime, HBO Max, or any other mainstream streaming service. It is set to be a Gala Film exclusive, meaning the series will only exist on the Ethereum blockchain.

“We couldn’t be more excited to work with David and the Gala community to bring Web3’s first live-action series exclusively to Gala Films,” Gala COO Sarah Buxton said in a statement to nft now. “David and the team are incredibly talented and committed as we seek to deliver decentralized, fan-first entertainment. I can’t wait to see where this partnership takes not only us, but also Web3 as a creative space.”

Although the series is still in development, Bianchi and the rest of the team are using NFTs to build the series’ fanbase long before the show airs. Dropping in late October, this NFT collection will include “a beautiful collection of concept posters, storyboards and pre-visualizations and conceptual art,” Bianchi said.

By releasing these artworks, Bianchi hopes to “engage the audience as quickly as possible [and bring them] in the filming process.” While behind-the-scenes footage is nothing new in the entertainment industry, it’s often released as a series broadcast — or as part of a box set release after a season ends. But what? is It’s not unheard of to release storyboards and concept art to the public while a series is in development.

“There’s a lot of art involved in making movies that most people never understand,” Bianchi said. He hopes to set a precedent in the entertainment industry by unlocking the value of these conceptual visuals by releasing this collection. After all, apart from playing an important role in the production and development of a series, they are also part of the industry.

Access through art

However, one question remains: Why does the release of these fragments need to be through NFTs? Because of the utility.

By selling these items as NFTs, Bianchi hopes to give fans the first Razor Basically unlimited access to its ongoing development by buying NFTs from this drop. “You will have access to screenwriters, […] producer, […and] Eventually we will offer IRL access to live table reads in Los Angeles,” he said. For any Razor’s A future community of die-hard fans, this is a huge deal.

It is also worth noting that the access Bianchi hopes to provide includes Web3’s guiding principles of active participation and engagement. So, how are you? Razor Is this going to deliver ideals? It’s all about access.

Seeing its ongoing development, visitors will be out of reach Razor. They will be able to directly engage and influence it. “We really want to take this one step at a time so we understand what models work. What is the audience’s response? What do they want to see? […] Viewers will really be able to give real-time feedback on the producers’ narrative structure [and] On story arcs,” he said.

This has happened elsewhere, recently, with Netflix’s experimental use of indirectly having its viewers vote for an episode Love Death + Robot They liked the most. Should this model be adopted for projects outside of Web3’s current scope, the general public will have input on whether beloved IPs will face the same treatment. star wars, game of thronesAnd the hobbit suffered in the last decade.

Our extended future

But all this is the face of the shape of things to come, as the entertainment industry is going through another evolution. Other emerging technologies such as virtual and augmented reality (AR) can further integrate with blockchain technology, providing a new way for a wider audience to enter the larger Web3 metaverse.

Bianchi compares the phenomenon of content adoption to the world we see within Minority Report — Holograms power the interactivity of our future content. This may sound like far-fetched ramblings now, but augmented reality tech is advancing at an astonishing rate. After Google’s efforts to bring AR to the mass market with Google Glass in the early 2010s, AR entered the mainstream in 2016. pokemon go.

Thanks to its massive global success, millions of people experienced their first interaction with AR thanks to Niantic’s groundbreaking game. With Niantic officially opening its Web3 division in early 2022, the debut of AR experiences in mainstream media — integrated with blockchain technology — could be years, not decades, away.

“Instead of using the remote control, I’ll use my fingertips to swipe through an episode and pause. I’ll zoom in and see what sneakers can do. [the actor onscreen is] Wear, tap the sneaker and buy a digital version of that sneaker that will be instantly authenticated on the blockchain. The idea is that you can fundamentally interact with the episode or film content that you’re watching in real-time,” he said. World ready? We can’t say for sure, but ready or not, the technology is on its way.

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