VeeFriends NYC Announces Fashion Partnership With Designer Kim Shui | NFT Culture | Web3 Culture NFTs and Crypto Art | Platforms and projects
Late last week, Vfriends NY Womenswear announced their collaboration with the designer Kim Shui to make VeeFriends x Driven Dragon Clothing Collection.
Kim Shui founded her eponymous New York City-based brand in 2016. With a background in both Italy and China, Kim’s influence can be seen throughout the brand – adding both a collage and nomadic aspect to the clothing. Growing up moving from place to place, fashion was important in building her identity. The first character in the collection will be the driven dragon. They chose this character because The Dragon is the core of the Kim Shui brand, symbolizing good fortune, strength and longevity.
“The Driven Dragon character was my first choice because it spoke to me the most. Drive is the primary element of the motif that I often employ in my work because without it, I wouldn’t have progressed to where I am now, and that combination suits me perfectly. Realises. It’s a unique collection, and I hope that when people wear it, it inspires them and makes them feel stronger, stronger and capable of achieving their goals.” – Kim Shui, NY womenswear designer
Clothing capsule collection featuring a flying dragon offering
- Hoodie (retail $235)
- Tees (retail $55)
- Beans (retail value $48)
The hoodies are made of premium 100% cotton French terry in cream, with a custom embroidered VeeFriends logo and dragon woven in quality silk thread.
The Driven Dragon silk screen printed tees are made of 100% premium cotton, and the beanies are made of 60% polyester and 40% acrylic.
The VeeFriends x Kim Shui clothing collection is available in limited quantities in sizes S to XXL exclusively at https://kimshui.net/
These partnerships are key to marrying crypto-native Web3 enthusiasts with the mainstream who have yet to adopt NFTs.
“A key strategy and interest for me with VeFriends is to build collaborations across genres from around the world. Fashion is one of them, and I believe that talent is on the path to superstardom so those are the things I look for more. Kim is one of those people, and I think if you look at her overall collection and even this particular collaboration, you can see why.” –Gary Vaynerchuk, CEO and creator of VFriends
Learn more in this great video
About VEEFRIENDS
An NFT project that realized Gary Vaynerchuk’s ambition of building a community and intellectual property around his creative and business passion using NFT technology and their smart contract capabilities. There are 283 VeeFriends, all of which Gary imagined, created and drew himself. Each character represents traits and qualities that Gary admires and hopes to inspire others. Each VeeFriends token is admission to VeeCon 2022, 2023, and 2024.
About Kim Shui
Kim Shui was born in the United States and raised in Rome, Italy. She graduated from Duke University with a double major in economics and French before pursuing fashion design. Her eponymous New York-based womenswear label has since dressed the likes of Kylie Jenner and her daughter, Stormi, Bella Hadid, Hailey Bieber, Solange Knowles, Cardi B, Gigi Hadid, Mary J. Blige, Megan Thee Stallion and more. Among the retailers that Kim Shui represents are SSENSE, Keith and Revolve, and she was included in the Forbes 30 under 30 list.
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