Instagram NFT here … What does this mean for artists?
It’s official: Instagram (IG) is the first to dive into the NFT ecosystem. With the recent launch of new in-app NFT features, the green light has been given to a number of influential manufacturers selected to start interacting with blockchain technology on the social media platforms of larger-than-life.
Although Meta originally announced plans to create an Instagram NFT marketplace in March, these latest features have tended to be more towards content sharing rather than commerce. And why shouldn’t they? Considering Twitter and Discord have proven to be the stumbling ground of the NFT community, Some will say That IG NFT expires in space.
In addition, while Meta is undoubtedly still working hard on Instagram’s upcoming NFT trading functionality, the NFT Marketplace / Web3 social media race continues to grow, with the expected Coinbase NFT beta now blazing a trail live through the NFT ecosystem.
But IG is, at its core, a social media platform geared towards visual arts. This is very different from any other NFT platform or marketplace. So what do IG NFTs mean for artists? Let’s take a look.
However what are the NFT features of Instagram?
As mentioned earlier, Instagram’s new features are not available to everyone. With this latest update, 16 artists, NFT creators and collectors have been given the ability to post NFT by in-app linking third-party digital wallets (such as Rainbow or Metamask) created or owned by IG. There is currently no fee for posting or sharing digitally collectibles on IG.
The NFTs displayed in the app are separated from regular posts by a special “shimmer” visual treatment. In addition to appearances, NFT posts are also given a “digital collectible” badge that lists the metadata, including the NFT creator and / or owner, the platform on which it was created, an overview of the NFT, and an identifying link. It was minted in the blockchain.
While it looks like Meter social media NFT efforts have been launched via Instagram, the company is also preparing to roll out digital collectibles on Facebook, with more digital collectible features on IG’s horizon. Similarly, at this time only Ethereum and Polygon blockchains are supported, other top NFT blockchains such as Flow and Solana are coming soon.
How will artists use these new features?
To date, artists have used IG’s NFT features as an indent that they have created or posted NFTs by linking third-party digital wallets to IG. Again, these features do not currently have any NFT trading elements built-in, but rather are intended as a way for manufacturers to share NFT with their IG viewers.
This does not mean that IGNFTs are a simple and complete process, and that creators, especially IG-native aerial / street photographer Natalie Amarosi (@Mishatan) who are already finding unique uses for them.
“I’m not only the creator of posting NFTs I’ve created, but also decided to support other artists in space,” Amarosi said in an interview with NFT Now NFT. “And that’s the most beautiful thing about being able to connect your wallet and share your NFT. It’s not just the pieces you create, it’s also what you collect.”
Now a prominent name in the NFT space, Amarosi has been creating and uploading her art on Instagram for several years. With the recent launch of IG’s NFT features, he says he’s clearly seeing the value of Instagram joining the NFT space in support of artists.
“Web2 has given me the tools I need to be an artist and make a living,” said Amarosi “Before the word ‘influencer’ became a thing, all I was doing was creating my art. And with the help of Instagram, I was able to reach a lot of different people and different brands and it gave me a living.”
Even artists like Sophia Wilson (hiphiawilson) who have yet to garner millions of views on their pieces have been encouraged to share NFT on IG. Wilson, a relatively new name in the NFT space, seems to have already gone above and beyond the scope of these new IG features. Pivoting for the release of his new NFT series “Losing My Mind” via the IG NFT Post, he has used his network to market his multi-piece collection to address the lack of IG NFT commerce.
“‘Lossing My Mind’ is a photo series I’ve been working on for a while now ৷ I was planning to publish it as an NFT before I arrived to get involved with IG, so it was a match made in heaven,” Wilson now tells NFT.
Wilson says the series focuses on, among other things, the growing importance of black feminine personalities and their representation in the media. A respectable effort to be sure, as we have yet to see a huge lack of representation of POC artists in the NFT space.
“Over the last year or so, I have been dealing with some mental health issues that have caused my emotions to take such an extreme shape that it was difficult to work in daily life for some time, so this photo series has really inspired me. I will be releasing a new picture with the meter from my series for sale every Wednesday and Friday for the next three weeks. “
In addition to providing him with a new platform through which he can share his own works of art, Wilson said he hopes these new IG features will help build a bridge between the NFT community and many other subdivisions of the Internet, many of which Live and improve on Instagram.
“NFTs can often sound scary as an outsider, but having the ability to see NFTs so clearly in your daily IG feed as you scroll makes it a much less alien concept,” Wilson said. “I think IG has a lot of potential to become a discovery center for NFT enthusiasts and that will make NFTs more accessible to artists and collectors.”
What does this mean for NFT space?
One thing that becomes clear around Instagram’s new features is that Meta NFT and Metaverse efforts will continue to have a major impact on the NFT ecosystem. Many hope it will get better, as IG NFT scams themselves have become another major problem plaguing the NFT ecosystem.
While IG’s new NFT features now seem to be comparable to Twitter’s PFP NFT validation, we see very well that Instagram’s tools are helping to reduce scams as users are now able to verify the creation and ownership details of entire NFT collections featured in IG posts. .
The average person only sees NFTs through the cash grab lens promoted by an influential person on Instagram.
No wonder they got such bad representation.
We need to be more careful about our awareness and accessibility.
We need to make it clear that these campaigns are toxic to everyone involved.
– Coopahtroopa
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Considering its huge volume Visual artists and NFT creators Using that platform, it is possible IG, as Wilson says, could become another center of discovery for NFT enthusiasts. But if it does, it begs the question of who can be the most successful on Instagram. Will we see up-and-coming artists being encouraged to share their NFT? Or will those who already have established and strong fanbases dominate this new ecosystem?
To the influential multidisciplinary artist Alice Sopes (wswopes), it is the young artists who must truly benefit from these new features. Swopes has been one of Instagram’s leading visual artists for years, gaining acclaim as one of the first accounts to be added to Instagram’s original proposed user list in 2012.
Swopes said he would love to see IG become a hub of discovery, and acknowledged the importance of artists in the NFT space as well as the need to take care of manufacturers that keep the NFT ecosystem going.
“I want to see [IG become a hub of discovery] Not just for giants and, you know, those who already make a lot of money: like apes and PFPs. It’s great for them, but I think [IG NFT features] There is more to using this new technology to help artists get started, “Swopes said in an interview with NFT.
“Especially music artists. I mean, all this across the board. We are talking about dancers, poets, painters, sculptors and musicians. It’s not just like digital artists and the material I’m creating, it could be anything at this point. So I’m excited to see how creative people are. “
The feeling of IG’s new features that have the potential to promote small artists seems to have been shared across the board by Swopes, Wilson and Amarosi. And while it remains to be seen how these new features can be Really Growing IG will affect the NFT ecosystem once unlocked for the rest of the NFT community, we will definitely see more Social Media NFT Integration Crop up in the coming months and years.
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