Starbucks NFT – Expect Genesis NFT Collection Release Date
We are entering an era where we are witnessing new branded NFT collections every day. Nike, Louis Vuitton, Burger King, Taco Bell, Coca Cola, etc., all want to enter into world-class collaboration. Now, Starbucks plans to tap into the broader possibilities of blockchain technology.
However, it has more to offer than just the opportunity to own an NFT collection Coffee Giant’s goal is to create a sustainable digital community WEB3 platform. What does that mean? Find out:
Brad Brewer, Starbucks’ chief marketing officer, offers some interesting insights into how they plan to build a digital NFT platform. It’s not just about NFT business but customer engagement.
The primary goal is to adapt to the Web3 platform, but also to build community. In other words. Starbucks wants to include everything that stands out for them. For example, collaboration, art, experience and ownership. They plan to tap into the world of art, music, books and more.
A digital third place
We all know that our workplace and home are two places. Then there is a third place where people can come frequently. This is usually a regular club or a hangout zone. Starbucks aims to create an ecosystem where people can join by adopting blockchain’s leading technology.
Given that the blockchain community is also looking for value-based NFT collections, this could positively impact the company.
Access Pass – Brandable digital asset
The goal of Starbucks’ NFT business will be to bring together digital communities with decades of promise of progress. It could become a treasure trove of Starbucks card art, coffee art and storytelling, all in all.
However, community membership will also be an advantage. The Starbucks NFT collection will help holders access exclusive ownership that will provide a variety of unique experiences.
Expectations from the Starbucks branded NFT collection
There are many ways to run the Starbucks NFT business model. As we know, digital art is an integral part of the NFT world. Starbucks further claims that its collection will be something taken from Starbucks’ artistic expression. It will be from both tradition and newly created collections. Therefore, we can expect:
- A collection of various coffee art NFT.
- NFT collections can also be found in storytelling books for the user experience.
- The series of branded NFTs must be provided to members of the holder community.
As Starbucks seeks to create future collections, we can expect them to use digital ecosystems to deliver evolutionary NFT. They can also integrate customization or the ability to mint new NFTs in digital realms.
Since it is a leading brand, we can also see NFTs that can show up in Metaverse. This will include showing Starbucks artistic expressions, products and more.
Starbucks CEO Howard Schultz announces and what we can guess
Coffee giant Genesis announced in April 2022 to enter the blockchain and Web3 phrases with the NFT collection. The first collection will help build the core digital community. We also see Starbucks partnering with like-minded brands to provide an exclusive experience.
Either way, we can measure the following aspects of the Starbucks announcement:
Always adapting to change
Starbucks has always adapted to rapidly changing technology. We have seen them incorporate mobile ordering and mobile payment systems in the past. They never hesitated to embrace leading technology and turn it into something unique. This is their purpose with the latest NFT business model.
We know that Starbucks customers have no problem with newly created or implemented features. Therefore, we can expect the community to adapt quickly.
Easily accessible to mainstream viewers
What does it mean when Starbucks claims to integrate ‘coffee industry and storytelling’? Honestly, they want to access the vast potential of blockchain technology and offer it to mainstream audiences to create future collections.
If we see Starbucks doing one thing, it is that they can create an ecosystem that will be easier for people to adapt to. So, what are they going to do about it?
Eco-friendly blockchain technology
We can expect Starbucks NFTs based on cross-chain or chain-agnostic infrastructure. Moreover, the leaders of Starbucks have already stated that they want to communicate with it in an environmentally friendly way. As such, they plan to incorporate blockchain technology that aims at decades-long commitment to sustainability.
They are looking to scale and map out eco-friendly blockchain technology. So, they do not plan to rush into their NFT collection or Genesis release anytime soon. It will take time for them to bring everything. For example, if there is a shared ownership model or how NFTs start community membership among other reasons.
Bottom line – Coffee art and Starbucks artistic expression
The announcement of the Web3 adaptation came with NFT’s quarterly earnings call in April. It takes time to create and launch an NFT project Since Starbucks plans to take their sweet time and build a community with it, we can hope that it will take a good time before we hear anything about the release. It may take months or even years to see Starbucks launch their own NFT collection.
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