Media3: How NFTs and Web3 are reshaping storytelling
Storytelling, in many ways, is the fabric of our culture. Our narratives help us understand our past and articulate our values - they tell us who we are and who we want to be. But there is a problem. In recent decades, storytelling has almost completely rested in the hands of publishers and media executives.
Over the years, doormen have determined what stories are told. They decide what kind of content is created and how and when people can access it.
However, thanks to Web 3 technology, this is finally starting to change.
Instead of relying on studios or other janitors, non-fungible tokens (NFTs) let artists go directly to individuals for assistance. The community that grew up around the NFT collection enabled the creators to build a loyal fanbase at the beginning of the story’s development. What’s more, because the project is funded by individuals rather than studios, artists don’t have to give up their IP or creative control.
In short, NFTs enable artists to retain creative rights and create a perpetual funding vehicle driven by fans who really care about the story. And this community-centered model is changing almost every aspect of storytelling.
An evolution in description
“Making movies in old-media-gated backlets and then piping that product to the public. Content has only flowed one way,” said Bryce Anderson, co-founder. Runner, Explained in an interview. Now, Anderson notes that we’ve entered the era of collaborative content – characterized by “fans.” And Creator-driven storytelling. “
Brian Ankeles, its co-founder Runner And Hunger Games The co-producer explains that the way Web3 fans are “involved in the very DNA of a project” helps to “build both the world and the narrative from scratch.” In particular, NFTs give fans a way to vote with their wallets and determine which projects are funded.
– and how those stories are post-funding. In this regard, Unkeless notes that the age of Web3 is ultimately about developing a community and story at the same time.“Instead of investing $ 100m in a movie and then releasing it to see if it resonates with the audience, we go straight to the audience from the beginning. That Web3 policy makes it fundamentally different from what Hollywood has done so far – and it’s IP. Creating is fundamental for the next generation, ”he said.
Sam Brookman, NFT Investment and Production Studio, Creative Director of Metaversal, adds that this new era of collaborative content encourages creativity even better. “For the first time in a very long time, people from opposite experiences and backgrounds are coming together to collaborate and create new genres and artistic experiences. NFT technologies provide a financial vehicle for this new industry, but it is also a medium through which artists can take their vision to the next level, ”he said.
Still, we’re still in the early years of Web3 storytelling. As a result, it is difficult to know exactly how this more community-based approach will transform storytelling. However, the projects that initially stopped work and the current projects stopped this work, we can get a good idea of where they are going.
The birth of web 3 storytelling
Safa Co-founder of Tally Labs, a Web3 media company that produces metaverse characters. He credits the Board App Yacht Club (BAYC) for opening the floodgates of a new era of storytelling with NFT owners IP rights in their NFT.
According to Safar, instead of a central team to create all the details, BAYC has given individuals the tools to “play their part and benefit both themselves and the larger brand.” In other words, with the IP rights of NFT owners, BAYC has transferred the ability to tell stories to their community. As the popularity and reputation of individual projects has increased, so has the brand. “Disney, the most famous Web2 media business, is built to protect their IP at any cost. When BAYC comes close and offers holders commercial rights, a whole new mentality emerges, “he said.
BAYC is one of the most notable projects for handing over some creative control to their community. However, they are far from the only project that has done it.
For example, Stunner has cats. It is one of the first TV shows to be funded and accessed by NFTs. It was created by Mila Kunis and Orchard Farm Productions, and NFT holders have a variety of opportunities for co-creation. Holders, for example, have access to storyboard sessions with creators, the ability to vote on various creative elements, and the opportunity to place exclusive products.
Like the project Runner: Omega Race Now Web3 seeks to build this initial momentum and take the world of storytelling and collaborative IP to new heights.
Media3: The future of Web3 storytelling
Director Cedric Nicholas-Troyan, screenwriter Blaise Hemingway, producers Brian Ankeles and Bryce Anderson and Metaversal, Runner Tells the story of a future new world where the currency of power literally moves. The story takes place on the planet Omega, where the rulers of the world take part in an annual race for control.
But the project is much more than exploring fancy forms of power. The team’s primary goal is to “champion a decentralized wave of world-building that will break down the doors of traditional media.”
To clarify how the team is accomplishing this, the project begins in June 2022, when individuals will be able to purchase. Runner Comics through the official site. Comic holders will be allowed access to a PFP drop list after 2022. This drop is ultimately the key to this new form of storytelling, as NFT holders will have the creative direction and IP rights to the characters associated with their NFT. .
In this regard, Hemingway notes that the team is using comics as a world-building tool. “Fan-centric mediums like comics have shown the value of building a community alongside art. With the Web 3 tool, we can expand that power and run a whole new way of telling stories that engage viewers,” he said.
Marvel is a ready-made example of how comics can be used as a launchpad for a multi-platform, multi-channel storyteller. The company has created billions of dollars worth of gambling based on comics, movies, TV shows, merchandise and more. Now Runner The team is working to get the same thing done, but with one notable exception – they want to help guide their community.
To describe this community-financing and community-driven storytelling approach, Runner Created the term “Media 3”. Anderson explains that the basic feature of Media 3 is the sharing of power, that is, both creators. And Fans help create the story and make it what it is. “While not completely relinquishing control of the narrative, the producers invite viewers to participate and respond. The goal is to enable those who care the most about a project or story to contribute to this multimedia storyteller,” he explained.
This more decentralized storytelling model creates unprecedented fidelity, as fans are more than just consumers – they are co-creators. “Instead of starting with creativity and then finding community, we’re going both ways together,” explains Ankeles.
According to Nicholas-Troyan, this was a big reason why he was moving towards gravity Runner And metaversal. “One of the big aspects of this project for me is being able to say, ‘Listen, this is the world we created. We tell the story of a dozen people in it. But there is. Millions The people of this world. If you want to act in it and tell another story, please, “he said.
Bruchman adds that the ability of everyday consumers to support a story from the beginning and help develop it shows the real magic of crypto-native storytelling. “Web3 provides a platform that allows communities to rally behind content they believe in. That’s why IP and Web3 are so sympathetic IP provides vision and the ultimate content while Web3 allows it to exist in a realistic way, “he says.
But as this new era of digital storytelling emerges, Anderson urges creators who want to enter Web3 to consider the motives behind their activities. There are two questions that he encourages project creators to ask themselves. “For small players, if the goal is to use the proceeds from the sale of a token for a production budget, will it differentiate you from Kickstarter? Would NFT cost more than a T-shirt or sticker of the same brand? “
The right reason to return to Web3 to create a story is, according to Tim, the desire to co-create – to connect with fans in new and meaningful ways. If this is true, then the possibilities are endless.
Hemingway, for one, believes that Media3’s future is promising and will soon attract an array of more talented artists. “I think other Hollywood creators recognize the freedom of storytelling on Web3, you see other high-caliber seasoned professionals moving into this space. A good story is a good story no matter what medium you tell it to, ”he said.
https://ift.tt/9ETMYGj
Post a Comment
Post a Comment