Lamborghini launches ‘The Epic Road Trip’ NFT Collection
On August 8th, 2022, Automobili Lamborghini, in collaboration with NFT PRO and INVNT.ATOM, is set to launch ‘The Epic Road Trip’, the first of its newly curated NFT series.
Following two successful NFT drops to date, super sports car giant Lamborghini is set to release an explosive NFT series, which spans an 8-month period.
Packed with utilities, each NFT features a 30-40 second animation with audio, and collectors will be invited to join ‘The Epic Road Trip’ to conclude in March 2023.
“Since 1963, the year of its founding, Automobili Lamborghini has always led from the front, as demonstrated by its super sports cars that continue to be the protagonists of the dreams of children and adults around the world.” said Christian Mastro, Marketing Director of Automobili Lamborghini. “Entering the virtual world of modern collections with NFTs is the natural translation and evolution of that dream. NFT is a new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generation.”
In this latest Lamborghini NFT journey, four NFT drops will take place over four consecutive days, starting on Monday, August 8m at www.nft.lmborghini.com.
The first three days will see the Open Edition ‘Base NFT’ drop, then the 4th day will see the ‘Rare NFT’ drop, of which there are only 63.
The three open edition NFTs will cost $196.30 each, while the rarer NFTs will cost $1,963 – the year Lamborghini was founded in 1963.
Remember, each drop sale lasts 24 hours and this pattern will repeat every month for 8 months, giving collectors the chance to acquire puzzle pieces along the way.
At the end of the campaign, people who have earned all monthly NFTs, three regular NFTs or three regular plus limited edition, will receive a special NFT.
“Lamborghini loyalists and cryptocurrency fans alike will be in awe of this next series drop that will culminate with a special release next March,” says Christian Ferry, CEO of NFT PRO
, launch partner of Lamborghini and customer engagement specialist at Web3. “We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection.”
As for NFTs’ utility, all collectors will have priority access to future drops from Lamborghini, NFT PRO and INVNT.ATOM, as well as access to the three partners’ invite-only Discord channels.
Additionally, those who collect the full set of open and rare NFTs will unlock additional, utility rewards, including a special NFT reward.
INVNT.ATOM INVNT GROUP’s global digital innovation department led the creative, strategy, design, content and marketing communications for this latest curated collection from Lamborghini.
INVNT Group President and CEO Scott Culather said, “Our previous collaboration with Lamborghini – auctioning a 1:1 NFT linked to the latest physical Aventador Coupe super sportscar – is a testament to how powerful storytelling builds community and consumer engagement on the digital frontier. We are honored to partner with NFT PRO to further our relationship with Lamborghini and celebrate innovation and Lamborghini’s 1963 heritage.”
More utilities will be released in the coming weeks, so stay tuned!
Remember, the first drop is Monday, August 8th at www.nft.lmborghini.com
For more information about the drop and all the exclusive video content, you can visit the website.
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