Manchester City have teamed up with Roblox to unveil the new kit in the Metaverse

In expanding into all aspects of life, nothing has the potential for massive change like the metaverse. The sports industry recognizes this huge potential and football giants like Barcelona and Manchester City have already started their forays into this new and unknown virtual world.

English Premier League (EPL) champions Manchester City recently revealed their new third alternate kit for the 2022-23 campaign on the Metaverse on gaming platform Roblox’s Land of Games. This is the club’s first kit launch in the Metaverse. Roblox is an online gaming platform that allows users to create and share their own games.

Unveil the kit

The jersey features a neon yellow backdrop, more accurately known as “Fizzy Light,” and three dark, broad stripes, the color official known as “Paris Night,” according to the kit’s manufacturer, Puma. Laura Combs, Calvin Phillips and Ruben Dias were the three stars of the Men’s and Women’s Club to sport the kit in real life.

Puma explained that the jersey resembles Manchester’s worker bees – a nod to the city’s industrial past – while the formation of three dark bands pays homage to Manchester’s vibrant street art scene.

Man City’s Roblox lobby at the Metaverse event has been reskinned to represent their home Etihad Stadium. It enables users to play with home and away kits. The club announced earlier this year that they have teamed up with Sony to create a more precise stadium replica soon. It will be the first.

City-supporting gamers were also treated to games and competitions to win prizes as part of the Football Rush event, which was run by Puma. There were digital versions of the new kits in the form of bespoke Roblox skins.

The German athletic apparel giant will also host a Football Rush tournament on YouTube where two teams of five Roblox users will play for a chance to split $10,000 between them. Prize money can be taken as cash or applied towards Roblox.

While this will be Man City’s first kit unveiling in the metaverse, the path to extended reality (XR) for football clubs is well trodden. More than 35 clubs from different leagues have a presence in the digitized realm and that’s just in the UK. The combination of NFT collections, tokens and metaverse interaction, for example, can give fans an experience that includes the best memories of matches, a metaverse iteration of famous stadiums and the user’s virtual soul.

Other clubs with plans to land on the Metaverse planet include Barcelona and arch-rivals Real Madrid who have put aside their differences to file for a joint cryptocurrency and Metaverse trademark application.

Virtual world platform The Nemesis has live streamed a match in May 2022 Italian Serie A in certain markets. In doing so, Serie A became the first major football league to broadcast a live game on Metaverse. Although we are only at the beginning of the metaverse revolution, it is clear that major sporting clubs recognize the value and potential in the way fans will enjoy watching and interacting with their favorite clubs in the not too distant future.

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