Socios.com invests $102 million in FC Barcelona’s Web3 arm

Barca Studio, the audiovisual and digital business arm of the ever-revered FC Barcelona, ​​has received a €100 million investment from Chiles-owned blockchain-based sports fan engagement platform Socios.com. In return, Socios.com acquired 24.5% of Bursa Studio,

According to the official press release of Socios.com which after the investment, the money will be used to withdraw FC Barcelona NFT And Metaverse strategy At New Heights, where using blockchain-based assets also provides a way for clubs to improve their online communities looking to interact with fans. One of these blockchain-based assets is $BAR, the FC Barcelona ‘Fan Token’ created by the two organizations in February 2020.

FC Barcelona official announcement Such wording of the investment has been echoed, as it says the funds will be used to accelerate the club’s audiovisual, blockchain, NFT and Web3 strategies. Speaking about his company’s lucrative investments, Alexander Dreyfuss, CEO of Socios.com and Chili’s, had this to say:

“We’re passionate about the role technology can play in creating communities that bring fans closer to their teams and each other. Barça Studio can now use our technology, expertise and global scale”.

New injection of FC Barcelona Web 3 attempts It comes just days after the club’s inaugural NFT ‘In a Way, Immortal’ sold for a staggering $693,000 at a Sotheby’s auction in New York on July 29.

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*All investment/financial opinions published by NFT Plaza are derived from the personal research and experience of our site moderators and are intended as educational material only. Individuals should do thorough research on any product before making any type of investment.



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