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M&M released NFT inspired candy bars

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In last week’s press release, Mars confirmed its partnership with Universal to release three NFT-inspired candy bars for a limited time.

Since NFTs have become the talk of the town, hundreds of different individuals and organizations are trying to cash them out. Celebrities, luxury brands, sports teams, even toilet paper brands are getting in on the action.

And now, we can add one more interesting brand to the list: M&M.

M&M is the latest brand to try to cash in on the NFT trend with limited edition NFT-inspired candy bars.

M&M’s BAYC inspired candy

According to a press release published on August 24, M&M plans to release candy bars with BAYC (Bored Ape Yacht Club) and MAYC (Mutant Ape Yacht Club), with NFT art printed on each chocolate bar.

There is a planned release of 4,000 limited-edition boxes of candy. Releases will be classified into two specific levels:

  1. The first batch consists of 3,900 brown celebratory bars
  2. The second contains 100 premium gold bars wrapped in white and gold foil.

Inspired by NFTs and their way of listing individual pieces, premium bars will be individually numbered from 1 to 100.

And that’s not all; Mars will also produce 6,000 gift jars and key cards, which they will use to promote their project among members of the NFT community online.

Mars Wrigley Global President, Jane Hwang, said in the press release that the company is striving to meet customer needs by innovating how it communicates with its brands.

Other BAYC team-ups

Bored Ape is still one of the handful of NFT projects that have become a household name. They have been able to do this by teaming up with other well-known brands such as Adidas, Rolling Stone, Pastel and The Hundreds.

Many other companies are currently working on contracts with BAYC to develop their own NFT-inspired products.

An interesting recent partner of BYAC is Happy Dad, one of the leading hard seltzer brands in the US The California-based company launched a limited edition of 10,000 banana-flavored hard-seltzers, each featuring an NFT-inspired BAYC banana sticker.

The move is aimed at attracting the attention of cryptocurrency enthusiasts and the younger generation, driving demand for seltzer. Happy Dad maintains a good internet following, with over 950,000 people following the brand on Instagram.

The NFT market is still ripe for growth

Although NFTs have been around for a long time, the market did not pick up until late 2020 In the past few months, there has been an explosion of creativity and interest in NFTs

And although some internet users feel annoyed by them, the truth is that many people are still not fully aware of NFTs. Only a quarter of people know what they are, meaning the market still has a lot of potential for growth.

The collaboration between M&M and BAYC will help raise awareness of NFTs and may lead to more mainstream adoption in the future.



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