Gabe Leydon’s Limit Break bought Super Bowl advertising for its NFT game
Limit Break, a blockchain gaming company led by Gabe Leydon, bought an ad for its NFT game at the Super Bowl. According to media reports, a 30-second ad slot costs $6.5 million. The company will use the spot to advertise its game, DigiDaigaku. Let’s take a closer look at the latest announcement of the limit break.
About Limit Break’s Super Bowl ad
The commercial spot will help Limit Break showcase its NFT game during Super Bowl LVII in February 2023. Apparently, around 50 million people will watch it live, while several million will watch it online
“We spent months making this ad and decided we would only do it if we could deliver a great Web3 experience that supports DigiDaigaku,” Leydon tweeted. “I’ve personally overseen billions of dollars in marketing buys and I can tell you with confidence that a Superbowl ad (this will be my 3rd) is the most effective video ad you can buy in the world.”
In fact, this isn’t Leydon’s first time buying a Super Bowl ad. During his role as CEO of leading mobile gaming company, Machine Zone, he directed several Super Bowl commercials for Game of War: Fire Age and Mobile Strike.
what do you expect
Limit Break’s Super Bowl ad is a never-before-seen “Web3 experience,” according to Leydon. However, the party did not give further details. That said, he added that they will make advertising “fun and engaging” for the millions of people who are new to NFTs.
Earlier this year, Coinbase runs a Super Bowl ad. Unfortunately, it turned out to be disappointing. It remains to be seen how the limit break ad will perform.
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