Jeremy Falls Launches Probably Nothing ‘Probably A Label’, A Web3 Major Record Label With Warner Records | NFT Culture | Web3 Culture NFTs and Crypto Art | Platforms and projects

The label sold 5,555 passes in 7 minutes

The first drop from Diddy & Jason Martin is exclusively for pass holders

Perhaps a label believes that music comes to life best when there is context people can emotionally connect with. They are creators who use the power of NFT to help artists rewrite those stories and believe that Web3 allows artists to create with more freedom and connect with fans on a much deeper level – their mission is to inhabit that cultural intersection.

This new type of record label aims to redefine IP ownership in the music industry using Web3 technology. This is the first time that a major label has joined forces with a leading NFT culture brand to create an ecosystem that enables artists to freely create using new technologies. Their mission is not to redefine how people listen to music, but to enhance the experience in which people receive it, as well as to collaborate directly with artists in ways that help develop their creative language.

The label launched 5,555 passes that exemplified its vision of what the future of music looks like, which sold out in 7 minutes. They make their OpenSea debut after announcing a partnership with Warner Music Group last week. Their first music drop will be from Grammy Award-winners Diddy and Jason Martin, possibly claiming a label holder. While artists will use the Web3 label as a new platform to release music for holders, the community will capitalize on ‘Studio A’, an incubator that will help bring the community’s IP to life. Studio A shines as a key feature where labels partner with select members, taking pitches for any ideas specific to that project’s IP. If someone owns the IP from an affiliated project and has an idea for a concept around it, perhaps a label can use their resources to help bring it to life.

Studio A will begin by accepting pitches using NFTs from affiliated partner projects including Azuki, BAYC, Clone X, Cryptopunks, Degen Toonz, Doodles, Photosynthesis, Project Gojira, Pudgy Penguins, Stickmen Toys, Women & Weapons and World of Women, adding more partners. Also to be announced soon. Projects accepted into this incubator program are likely to be a label, possibly nothing, and will have access to resources from Warner Records’ ecosystem, including financing, marketing, creative development, partnerships, branding and PR. Perhaps a label sees itself as a bridge between music on Web2 and Web3, simultaneously developing a connection between the traditional record label model and music fans.

Other features include the ability to own a community-created NFT project that will serve as the label’s primary virtual musician. The project will be developed in conjunction with the community of holders through a voting system on design, storyline and other creative issues. Other features include exclusive access to the label’s future drops, a community-driven music library for holders to use, educational content highlighting best IP execution practices, access to in-person and virtual events, merchandise and more.

“I grew up listening to a lot of artists on Warner Records in the 90s. Bringing it full circle and helping people redefine how people experience music in today’s Web3 era is very real,” said Jeremy Fall, creator of Probably Nothing. “There’s a lot of conversation about IP ownership and how to best use that IP. What attracted me the most about Warner Records was that they wanted to get right into the NFT space by providing full IP rights for Stickmen Toys, which we ended up partnering with.”

Stickmen Toys began collaborating with Probably Nothing and Warner Records. Perhaps nothing helped Warner Records enter the Web3 space by providing a bridge from Web2 to Web3. Stickmen Toys is a collection of 5,000 unique, audio-visual avatars, giving collectors creative and commercial freedom by pushing the boundaries with copyright ownership.

Sebastian Simone, Warner Records’ Vice President of Audience and Strategy said, “Jeremy and the Maybe Nothing team share our vision of developing connections between labels, their artists and fan communities. We’re excited to partner with a label to potentially evolve what the future of music ownership looks like, to bring IP to life and collaborate with our community to bring artists into the Web3 space in a meaningful, authentic way.”

Perhaps for more information about a label, see/see:

About Warner Records

Warner Records has stood as a beacon of artistic freedom and creative expression for the past six decades, releasing some of the most culturally influential and innovative music of our time, including Dua Lipa, Madonna, Sweetie, Liam, and more for an impressive generation of artists. Gallagher, Michael Buble, Deftones, Neil Young, Red Hot Chili Peppers, Espa, Bela Porach, Muse, Linkin Park, Royal Blood, Gorillaz, Rufus Du Sol and more.

Probably about nothing:

Perhaps Nothing’s goal is to educate the world about NFTs and Web3 by onboarding as many people as possible into the space – guiding them on security and showing how great the community is. They help shine a light on projects that creatively pave the way for the Web3 industry. Probably not for Web3 curious, culture lovers, creatives and jpeg enthusiasts. It’s a hangout where outsiders run the show, a gathering place for those who want to help move this new world forward and be part of the family.

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