Vayner3 and Cheetos launch “Chesterville” into the Horizon Worlds Metaverse
Cheetos is coming to the Metaverse with an exciting virtual reality experience called Chesterville at Matter Horizon Worlds. Vayner3, the Web3 consultancy under VaynerX, is leading the development and management of Metaverse World. What’s more, in Chesterville, players can embrace their inner Chester Cheetah – the famous Crunchy Corn Puff Snacks mascot – and have fun in a mischievous Halloween setting.
Cheetos announces the Metaverse World
New Cheetos World celebrates Halloween, Cheetos and the Metaverse. Additionally, worlds within Meta Horizon Worlds are exclusively available on the Meta Quest 2 virtual reality headset. Here, Cheetos fans can indulge in a great game.
Cheetos Metaverse World has all jobs available in Chesterville. Players can earn points on the ‘Mischief Meter’ and other in-game power-up methods.
Some of the mischief included covering the house in cheat-filled paper towels and breaking open the Bone Cheats mac ‘n cheese-filled pumpkin goo box. The goal of the Cheetos Metaverse game is to earn enough points to gain access to the haunted palace atop Cheetos Hill.
“As a culture-first brand committed to innovative customer experiences, Cheetos is proud to lead Frito-lie down in the metaverse,” said Stacy Taffet, senior vice president of marketing for Frito-Lay, owner of Cheetos. “It’s a Significant moments for both brand and portfolio as we expand ways to engage with fans, inviting them to experience Cheetos in a whole new way. We can’t wait to welcome customers to Chester’s virtual domain that brings his personality and Cheetos brand ethos to life.”
Cheetah’s world will affect the real world!
As mentioned above, the goal of the Cheetos Metaverse game is to reach the haunted mansion. Once players reach this point, they also have a tremendous choice.
Notably, players can vote for “Ghosts of Cheetos’ Past”. Interestingly, the winner will be brought back to the real world for a limited time. These flavors are Cheetos Flamin’ Hot Chipotle Ranch, Cheetos Flamin’ Hot Pepper Puffs and Cheetos Nashville Hot Snacks.
Finally, Cheetos Metaverse World will be open after Halloween, allowing players to enjoy the game longer.
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