What is Chief Metaverse Officer and why should you know?

Brands are entering the metaverse. They are entering unknown territory, so they need guidance. That’s where Chief Metaverse Officers come in to play.

While the recent crisis has affected many businesses, it has also been a time of opportunity and growth for Metaverse. During the 2020 lockdown, more people worked from home and turned to video games and other digital escapism for entertainment.

This has led to increased interest and investment in the metaverse. So much so that experts predict that in just a few years, 1 in 4 people will spend at least an hour a day in the Metaverse. There is money to be made in the Metaverse. But most brands are still trying to figure out how to navigate this new and confusing space.

That’s where Web3 strategists or chief metaverse officers come in.

Interestingly, fashion brands have invested the most in the Metaverse alongside video game developers. Global heavy hitters like Nike, Dolce & Gabbana, and Louis Vuitton are all debuting virtual clothing that can be worn in video games.

Puma recently launched their Metaverse experience at Black Station, its digital showroom, which allows the brand to showcase some of its most creative designs. There are dozens of other examples, but it’s not just fashion.

Starbucks has launched coffee-themed NFTs linked to its loyalty program.

Brands need guidance

While Web3 offers many opportunities, it is still a new and confusing place for businesses to navigate. Few people have experience in technology and those who do work on their brands and/or projects.

Is there a lack of talent? no There is a lack of awareness and understanding of how Metaverse can be used by businesses to generate revenue, build customer loyalty and create new experiences. This finally gets us to the chief metaverse officers.

Brands like Ralph Lauren and Gucci have executives overseeing Metaverse projects. But other companies are hiring metaverse experts.

These people have the experience and knowledge of running a business through the Metaverse. The Chief Metaverse Officer will be someone with experience in the technology industry with in-depth knowledge of video games and Web3.

Kathy Hackle is probably the most well-known name in the space. He is a Web3 strategist and technologist. Hackle is the founder and Chief Metaverse Officer of Journey. He has worked with Magic Leap, HTC and Amazon to help them understand how to best use Web3 technology.

Chief Metaverse officers have Metaverse-specific platform and content experience and know how to find programmers, animators and other creatives to bring projects to life.

They also have a deeper understanding of how Metaverse can be integrated into a company’s marketing, sales and product strategy. This is important for companies looking to make money in the metaverse.

Heck predicts that progressive brands will have a chief metaverse officer on staff within the next two years. So, if you want to get ahead of the curve, it’s time to start thinking about how Metaverse can benefit your business.

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