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The partnership will roll out with a three-night NFT ticketing takeover

June 22-25 at Marquee in NYC

Tao Group Hospitality, the world’s largest hospitality group with locations in cities like Dubai, London and Shanghai where celebrities like Rihanna and Shawn Paul frequently visit, announced today that they are entering the world of Web3 with an NFT-ticket takeover event. Marquee during the NFT.NYC 2022 conference.

  • Tao Group Hospitality, which operates more than 60 premium entertainment, dining and nightlife venues around the world, will also release an exclusive NFT that can only be claimed by its annual invitation-only Swedish Midsummer Party participants.
  • Tao Group Hospitality is teaming up with Yellowheart, a music and live event ticketing technology platform who has successfully collaborated with Kings of Leon, Maroon 5, Julian Lennon, Jerry Garcia, ZHU and many more.
  • More than 2,000 NFT tickets will be used, which, due to their unique and identifiable nature, have been frequently discussed as solutions to industrial ticketing issues such as fraud and illegal resale.

YellowHeart, the NFT marketplace for music, tickets and community tokens, which accepts payments for both crypto and credit cards, has announced a huge NFT ticketing partnership with Tao Group Hospitality, the world’s largest global hospitality company. The partnership makes Tao Group Hospitality the largest hospitality brand to use NFT tickets, and will launch a three-night NFT ticketing takeover on June 22, 24 and 25 in Marquee, New York City. NFT tickets for events will be sold exclusively. Marketplace of YellowHeart at a later date.

In addition, an exclusive NFT will be provided for participants at the annual invitation-only Swedish Midsummer Party hosted by Tao Group Hospitality.

As a leading global hospitality brand, with more than 60 venues across five continents, Tao Group Hospitality is embracing cross-section technology and live events using NFT ticketing to bring a whole new level of dynamic experience to fans around the world. Partnering with YellowHeart, a trailblazer of NFT ticketing that was the first company to issue NFT tickets in the blockchain, Tao Group Hospitality is able to provide people with an exciting, engaging experience that enables them to connect more closely with event participants. Tao Group Hospitality was interested in entering NFT ticketing because they solved all the problems related to traditional ticketing such as scalping and high resale price.

“Tao Group Hospitality is excited about the future of Web3 and how it can reshape the hospitality industry. NFT ticketing is a natural advancement in space because ticketing represents a large part of our nightlife and daytime business, “said Justin Levy, Marketing Vice President, Tao Group Hospitality. “Yellowheart has established itself as a leader in the NFT ticketing space and we look forward to traveling with them to this new frontier. This limited race at NFT Week is only the first step for us and we as a company have plans for some exciting things as we embrace NFT and cryptocurrency. “

Josh Katz, CEO and Founder of Yellowheart, said: “We are thrilled to partner with Tao Group Hospitality, one of the world’s most iconic global hospitality brands, in this exciting new venture. “NFT ticketing is expanding rapidly in a variety of industries, and with the company’s vision and global roster of locations, this collaboration will bring a more personalized live experience for fans. Using NFT ticketing, Tao Group Hospitality is paving the way for other hospitality and live event companies to run intimate, long-term engagements with fans and artists. “

About Tao Group Hospitality:

Tao Group Hospitality offers unique culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges and delicacies. Tao Group Hospitality was acquired by Hakkasan Group in April 2021. The combined company operates more than 60 entertainment dining and nightlife venues in more than 20 markets across five continents and features a collection of widely recognized hospitality brands. These include TAO, Hakkasan, OMNIA, Marquee, LAVO, Beauty & Essex, Avenue, Cathédrale, Wet Republic, Yauatcha, Ling Ling, Sake no Hana, Casa Calavera, Jewel, Little Sister, and many more. Tao Group Hospitality is Madison Square Garden Entertainment Corp. (MSG Entertainment) (NYSE: MSGE), a leader in live experience.

About Yellowheart:

Founded in 2017, YellowHeart is an NFT marketplace for ticketing, music and community tokens, which accepts both crypto and credit card payments. Powered by distributed laser technology, Yellowheart aims to revolutionize ticketing and music buying and selling experiences. Yellowheart’s platform was designed to help the larger industry graduate to the next stage of ticketing, with control returning to the hands of artists and fans. Yellowheart is an early adopter of blockchain tickets and music, releasing NFT tickets and NFT albums for the first time in partnership with Kings of Leon. Maroon 5, Julian Lennon, Jerry Garcia and

ZHU is one of the few world-renowned artists with whom Yellowhart works today.



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