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Athletes can compete for style points at “Dick’s Sporting Goods High” through challenges, quests and avatars to dress up their avatars in the latest back-to-school gear.

Pittsburgh, PA (July 27, 2022) – Dick’s Sporting Goods today announced the launch of “School of Sport,” an interactive experience on the Roblox platform that explores sports and style and allows users to compete in a variety of challenges, quests and obstacle courses (“Abyss”).

Consisting of six virtual spaces, “School of Sport” takes place at Dick’s Sporting Goods High and simulates the characteristics of a real-world high school, bringing the most interesting aspects of back-to-school to Roblox.

“It is important for us to continue to evolve the way we engage with consumers. We’re excited to make our entry into the metaverse with ‘School of Sport,’ creating a place for our young athletes to connect and share sports and style,” said Ed Plummer, Chief Marketing Officer, DICK’S Sporting Goods.

Dick’s Sporting Goods is launching an even bigger brand Sport is your style The back-to-school campaign, which focuses on versatility and encourages teenagers to own their individual style. While this theme is woven throughout the “School of Sport” experience, it is most prominent in the first environment of the Roblox experience, The Locker Room, where the transition from sport to style typically occurs in real-world schools.

DICK’S Sporting Goods’ “School of Sport” is currently live on Roblox and available at: https://ift.tt/UdYHLDS

How it works: “School of Sport” by Dick’s Sporting Goods

• Enter the experience through users locker room Where they will find information on navigating Dick’s Sporting Goods High. Each player will have a personalized locker the shop Where they can use style points, the no-experience currency, to purchase shoes, clothing and accessories to dress up their avatars.
• As users freely explore DICK’S Sporting Goods High, they can socialize with other users and collect stickers, badges and style points by competing in quests, contests and challenges throughout the experience environment: Fields, hallways, gymnasiums And Outdoor cafeteria. The experience includes an additional hidden environment that visitors must discover on their own.
• In addition to using Style Points to unlock access to the latest back-to-school gear, community members can see their ranking on leaderboards and personalize their virtual school supplies (notebooks, water bottles, etc.) with stickers they collect. School.

About DICK’S Sporting Goods, Inc
DICK’S Sporting Goods (NYSE: DKS) personally builds confidence and excitement by equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts with more than 850 Dick’s Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Gone! and Warehouse Sale stores, online and through the Dick’s mobile app. Dick’s owns and operates Dick’s House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communication, live scorekeeping and video streaming.

Driven by the belief that sports make people better, DICK’S has been a longtime champion of youth sports and, together with its foundation, has donated millions of dollars to support under-resourced teams and athletes through sports programs and other community-based initiatives. . Additional information about Dick’s business, corporate giving, sustainability efforts and employment opportunities can be found dicks.com, investors.dicks.com, sportsmatter.org, dicksportinggoods.jobs And then Facebook, Twitter And Instagram.

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