How 3D technology is changing the future of e-commerce
3D e-commerce is genius from every point of view. It’s the ability to mix and match shoes, dresses, coats, or belts; to explore the nooks and crannies of an entire house; and to capture the most realistic, detailed scenes possible.
As enterprises compete for a share of the US$5.2 billion e-commerce industry, presenting products and how buyers effectively engage with them are fundamental issues. However, investing in innovative technologies such as zoom features, colorful fabric samples, customized 3D renderings and 360-degree videos can increase e-tailers’ profit lines.
However, let’s discuss e-commerce visualization and 3D development in more depth below:
Measurable ROI
Two years ago, Land’s End, a direct mail store, made history by adding virtual 3D model functionality to its website. To create a virtual model that could “try on” digital Land’s End clothing, users had to answer questions about their height, weight and facial features. So, changing the look of the model by changing the color of her clothes, accessorizing or seeing her from a different perspective were all possibilities.
Additionally, after a consumer has decided to purchase an item, the virtual model can also be used to determine the size of the item.
It claims that Land’s End and Canadian partner My Virtual Model saw a 26% increase in new sales and a 13% increase in average consumer ticket prices through September, nearly a year after the feature appeared.
The original cost of digitizing Land’s End’s entire clothing inventory at the time of adoption was US$2,000 per piece of clothing. As a result, researchers say the technique is now accessible to low-budget shops, as the cost has dropped substantially to between $90 and $200.
Even Home Shopping Network has agreed to use virtual model technology and Lane Bryant and Glamor magazine.
Betting on the future
My Virtual Models has registered over 5 million “models”, enabling users to use the same login and password on any partner website. According to Gue, a “try-on” session often includes about 20 outfits.
My VM email, Guay’s new offering, allows users to create a virtual model and try on clothes without visiting a website.
Future customizable models will be able to act as personal trainers or style consultants on PCs and mobile devices.
It is expected that “all of these will shape your virtual identity” in the next two years. Virtual models are used in weight loss advertising, personal advertising and virtual cosmetology.
Zoom app
Stores want to introduce features that are less expensive but offer a better impression of a product’s features to shoppers. However, according to our study, we believe that retailers’ technological costs are slowing down the progress of virtual modeling.
Merchants are simplifying product description websites to save download time and help consumers discover what they need. However, some clothing companies emphasize language and imagery rather than incorporating the latest and greatest equipment. cost [these instruments] relatively high.”
Also, Zoom technology, which is offered by companies like RichFX and Viewpoint, is the only area where they can invest. According to a recent Forrester report, 84% of notable retail websites have an image zoom capability.
360 environment
3D modeling programs in the retail apparel industry are employed regarding “exploration areas”. Developers create apps that enhance touch and smell.
Also, there will be advances in basic modeling techniques, rendering algorithms, and how realistic it is and how fast you can get it done.
According to Forrester, 1/8 of electronics sites like Panasonic and Circuit City allow users to flip merchandise or watch cartoons.
360 view
As one of the leading online image hosting firms, iPix hosts more than 2 million images per day for eBay and provides 360-degree virtual video tours for Realtor.com, eCampusTours.com and several high-end cruise lines. Competitors include Vendaria, a startup that offers streaming media apps.
The company’s most recent 3D e-commerce application is a 360-degree virtual tour of Hogwarts on the Harry Potter DVD, said Stu Roberson, senior vice president of international marketing at iPix. The software allows users to experience Harry Potter’s school of magic.
From car advertising and sales, to taking virtual tours of real estate, commercial properties, destinations, travel hospitality, museums — anything that’s environmentally-oriented, absolutely — Roberson told the E-Commerce Times that “virtual tours are becoming the norm.”
Virtual tours will be used to advertise autos, real estate, commercial properties, vacation spots, and museums.
3D visualization and rendering are critical to the future of e-commerce
In conclusion, due to the COVID-19 issue, the global market for ecommerce and other non-store retailers is forecast to reach US$9.5 trillion by 2027, growing at a CAGR of 19.1% during the forecast period 2020-2027. Thus, with this information, it is no surprise that Internet companies are changing.
Let’s take a closer look at some of the latest developments in e-commerce visualization and 3D rendering software:
1. A/R (Augmented Reality)
AR enables clients to have a new and exciting shopping experience by allowing them to project accurate 3D visualizations of items in a natural environment. Thus, using this technology, Internet consumers can see exactly what they are buying, which helps them make purchasing choices.
As an excellent example, Baume can provide this service. For a better idea of how your watch will appear on your wrist, try it with your smartphone attached to the wrist. Therefore, you can make further adjustments to the design before proceeding with the purchase.
2. Mass customization
The primary goal of mass customization is to offer personalized items at a near-mass manufacturing rate. However, e-commerce companies that mass produce to keep costs down and personalize things for clients use customization as marketing.
3. 3D visuals
Sharing photorealistic images, 3D animations, 360-degree models and more can help pre-sell e-commerce items. As a result, businesses can see how their products perform in the marketplace and enable consumers to pre-order them. Thus, by using 3D visualization and rendering services, companies can showcase their products to attract new customers.
4. Virtual try-on app
Consumers can use camera-equipped devices such as mobile phones to virtually “test” items before making a purchase. Furthermore, users can aim their smartphone camera at their wrist to see how a bracelet appears in real life. Customers will enjoy online shopping more by using this tool to select the right style, size and fit.
5. 3D Configurator
By enabling customers to customize a product according to their preferences and requirements, companies can use this software to enhance their e-commerce marketing efforts. Therefore, 3D configurators allow you to customize everything from the product’s color and size to the materials it is made of.
6. Bundling
3D models of brand products are put together by 3D artists and sold as a set at a lower price than if sold separately. Thus, using conventional photography would be a time-consuming and expensive method. For a fraction of the cost and time, 3D visualization can achieve the same results.
Unveiling
Making product demos more engaging, streamlining product orientations, and increasing client retention are all made possible by how successful companies use 3D technology and new trends in the e-commerce market.
Therefore, marketers are advertising digital items in significantly different ways, which is understandable given how fast e-commerce business has grown in the past year due to the popularity of online shopping for consumer products.
Using 3D visualization and 3D rendering to implement marketing strategies can help you build your e-commerce company and position your brand to a new level of success.
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