Vayner3 has teamed up with Cheetos and Meta Horizons World to unveil Chesterville™ NFT Culture | Web3 Culture NFTs and Crypto Art | Platforms and projects
The brand’s first virtual reality experience in the Metaverse – designed to let players embrace their inner Chester the Cheetah and get up to some serious Halloween mischief.
Vayner3, the Web3 consultancy under the VaynerX umbrella, is leading the creative idea and managing world development.
Set inside Meta Horizon Worlds, Chesterville is a mischief-maker’s dream: a place to embrace their inner Chester Cheetah, ditch the standard trick-or-treating, and get up to some Halloween mischief. Players are challenged to complete tasks around Chesterville with some naughty equipment to help them earn points on their “Naughty Meter”.
Plano, Texas – October 18, 2022 – After years of causing mischief in the real world, Chester the Cheetah and Cheetos® are taking their antagonism to virtual reality this Halloween. Cheetos today unveiled Chesterville, a new, digital suburban neighborhood unlike anything — real or virtual — Cheetos fans have seen before. Featuring all manner of tricks and opportunities to bring a taste back to the real world, this is the first venture into virtual reality for both Cheetos and the iconic Frito-Lay® snack portfolio.
Set inside Meta Horizon Worlds, Chesterville is a mischief-maker’s dream: a place to embrace their inner Chester Cheetah, ditch the standard trick-or-treating, and get up to some Halloween mischief. Players are challenged to complete tasks around Chesterville with some naughty equipment to help them earn points on their “Naughty Meter”.
“As a culture-first brand committed to innovative consumer experiences, Cheetos is proud to lead the Frito-Lay Metaverse,” said Stacy Taffet, Frito-Lay’s senior vice president of marketing. “This is a significant moment for both the brand and the portfolio as we expand ways to engage with fans, inviting them to experience Cheetos in a whole new way. We can’t wait to welcome customers to Chester’s virtual domain that brings his personality and Cheetos brand ethos to life.”
The goal is to gain access to the haunted mansion atop Cheetos Hill. Once inside the mansion, fans can unlock the most exciting part of Chesterville: the chance to vote for their favorite “Ghosts of Cheetos Past” and help bring back flavors no longer found in the real world. Fans will choose from three favorite flavors to be resurrected for a limited run: Cheetos Flamin’ Hot Chipotle Ranch, Cheetos Flamin’ Hot Pepper Puffs, or Cheetos Nashville Hot Snacks.
“Forward-thinking brands are starting to create immersive experiences and we’re thrilled that Cheetos is leading the pack with their launch of Chesterville, their first virtual reality experience at Meta Horizon Worlds,” said Nada Stirratt, Vice President, Global Business at Meta A Group. “It’s exciting to see such an iconic brand using our platform to experiment and connect with consumers in new, innovative ways. We can’t wait to see how users embrace their inner Chester the Cheetah this Halloween and beyond.”
Users can experience Chesterville in Meta Horizon Worlds in Meta Quest 2. For more information and to stay updated on Chesterville visit CheetosChesterville.com.
About Cheetos
Cheetos is one of the many brands that make it Frito-Lay North AmericaThe $19 billion The convenience foods division of PepsiCo, Inc. (NASDAQ: PEP), whose headquarters are located Purchase, NY. Learn more about Frito-Lay on the corporate website, www.fritolay.comsnack chat blog, www.snacks.com And on Twitter www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the $19 billion convenience food division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles Potato Chips, Doritos Tortilla Chips, Cheetos Snacks, Tostitos Tortilla Chips and Branded Dips, Sunchips Multigrain Snacks, and Fritos Corn Chips. The company operates 30+ manufacturing facilities across the United States and Canada, more than 200 distribution centers and services 315,000 retail customers per week through a direct-to-store-delivery model. Learn more about Frito-Lay on the corporate website, www.fritolay.comon Twitter (@fritolay), Instagram (@fritolay) and Facebook (Frito-lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo projects net revenue of more than $79 billion in 2021, driven by a complementary beverage and convenience food portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that each generate more than $1 billion in estimated annual retail sales.
Guiding PepsiCo is our vision to be a global leader in beverages and convenience foods by winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we operate within planetary boundaries to create value and growth and inspire positive change for planet and people. For more information, visit www.pepsico.comAnd follow on Twitter, Instagram, Facebook and LinkedIn @PepsiCo.
Cheetos lovers outside of the digital world won’t be left out of the fun. Launching alongside Chesterville, Cheetos is calling on fans to share their flavor picks CheetosChesterville.com From October 23, 2022 to November 2, 2022. Cheetos will announce the winning flavor on social media before re-emerging in the real world in early 2023, for a limited time for those who participate.
Fans can continue the fun beyond Chesterville by enjoying the new Cheetos Mac ‘n Cheese Box of Bones, a wickedly cheesy twist on the brand’s regular mac available for a limited time this fall. visit CheetosMacNCheeseCostume.com Between October 20, 2022 and October 24, 2022, Cheetos fans can enter for a chance to win a box of Bones-inspired clothing to find out.
Here’s how the game unfolds in Chesterville:
-
- With the help of in-game power-up items, or Cheetos Mischief Makers – covering rooms with cheats-filled paper towels and smashing boxes of bone-in Cheetos mac n cheese-stuffed pumpkin pie – players are tasked with the challenge of collecting points and ghosting atop a mountain of Cheetos. Do as much mischief as possible to gain access to the palace.
- Once they reach the mansion, players can vote on which “ghosts from Cheetos’ past”. (aka a fan-favorite flavor from the past) They want to bring back IRL for a limited run: Cheetos Flamin’ Hot Chipotle Ranch, Cheetos Flamin’ Hot Pepper Puffs, or Cheetos Nashville Hot Snacks.
Chesterville can be accessed through Meta Horizon Worlds in Meta Quest 2 virtual reality headsets and can be explored long after Halloween is over.
https://ift.tt/r5VG8v9
Post a Comment
Post a Comment