KFC BuckETH: An NFT with a one-year supply of chicken
Fast food giant KFC has announced that its Indian franchise will launch its cryptocurrency, KFC BuckETH. The NFT is set to tap into a social media competition, where designs are chosen from submissions from artists across the country. KFC claims that the winner of the contest will receive a year’s worth of fast food chicken products as an additional prize.
Using the Ethereum blockchain as the host, KFC and Blink Digital mint KFC BuckETH. A “homage to India’s rich melting pot culture,” the piece was commissioned to mark the fast-food franchise’s achievements in 600 locations across 150 Indian cities.
Equally famous packaging design with KFC’s trademark chicken flavor: The Bucket. The bucket is a symbol of our company’s history and has played an important role in our customers’ joyous occasions. “We are thrilled to introduce the bucket to the modern digital age with our first NFT, KFC BuckETH, featuring a collection of graphics created by new artists”. KFC BuckETH allows customers to interact with the company in a way never before possible, according to a press release from the company.
Visit the KFC India official Instagram account (@kfcindia official) and take a snapshot of the “Ultimate Chicken Lover Checklist” from the account story to enter the NFT giveaway. After that, you must submit the entire checklist on your Instagram story while tagging KFC with GIF, photograph or text. One lucky winner will receive KFC BuckETH NFT and a year’s worth of KFC from the fast-food business.
The winner of the contest will receive a digital KFC bucket.
And the KFC BuckETH award goes to the person who most eloquently declares their undying devotion to Kentucky Fried Chicken. Follow KFC India on Instagram @kfcindia official and take a screenshot of the Ultimate Chicken Lover Checklist from their Instagram stories. To participate, complete the checklist using GIFs, photographs or text and share it on your stories while tagging KFC. The firm announced in a press release that “one lucky winner will get their hands on the coveted KFC BuckETH.”
Unveiling
The NFT industry is already crowded, but KFC is just getting its feet wet.
In March 2017, Taco Bell made history by launching the first fast food chain’s own NFT collection. The firm showcased five unique “NFTacoBells,” sold out within half an hour on the Rarable Marketplace.
However, burger behemoth Burger King partnered with NFT platform Sweet in September 2021 to allow customers to earn NFTs by scanning QR codes.
Additionally, for the past 40 years, McDonald’s has been known for their signature McRib sandwich. Thus, no individual items in this series were ever for sale; Collectors had to win them.
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