See: Could Lyrical Lemonade Change Hip-Hop Forever?

Lyrical Lemonade’s rise over the past decade has been nothing short of meteoric, even playing a pivotal role in the massive rise of the era-defining hip-hop microgenre called SoundCloud Rap.

What began as a humble blog founded by then-high school student Cole Bennett in 2013 has evolved into a full-on multimedia company and a juggernaut in the hip-hop world. Beyond Production credits for the biggest hits of the last decade lucid dream And Catch Me OutsideBennett recently expanded the scope of Lyrical Lemonade’s activities with collaborations with legacy clothing brands as well as an annual music festival.

Now, Bennett has set his sights on a new way of exploring Lyrical Lemonade: The Web 3. In this episode of Behind the Drop, we sit down with Bennett and other members of the Lyrical Lemonade team on his new Web3 venture, L3MON. By owning its first NFT collection, the Lyrical Lemonade team hopes to invite its most passionate supporters on its journey into new digital horizons.

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Baca juga

• Upcoming Drops: October 24-30
• Abbott and Costello have immortalized their legacy as NFTs
• Telegram gears up to launch its on-board Web3 marketplace