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The Virtual Showroom: The Future of Retail in the Metaverse

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There are about 8 billion people on earth. Yes, crazy. And more than a quarter of them are active online shoppers. Ecommerce sales are set to hit $6.5 trillion within a year.

What was once the future has finally become the present. All of you reading this probably buy everything from groceries to garments on a regular basis. But we are only human.

We are always looking for the next big thing. Both buyers and investors. So what’s next for retail?

You read the title, so you know the answer.

Metaverse. A virtual, immersive world. It gives you the same experience as your smartphone. However, it is much more advanced.

It’s in 3D, so it’s much more absorbing and realistic. You can actually see and interact with different things in this world.

The concept is still very futuristic and new to some. For now, only 16 out of 100 people fully understand what the metaverse is.

But brands are now experimenting with it.

What has Metaverse done for retail so far?

Some of the world’s biggest brands have used early Metaverse technology to develop more awareness, increase engagement and learn in the process. D&G, Gucci, and Nike are some of the brands that have used NFT, virtual concerts, and VR to enhance their online presence.

And it makes sense why.

Augmented reality headsets can give customers unique, one-to-one interactions with brands and products. About 73% of consumers are willing to spend more money on a brand if they make a real connection with it.

Disadvantages of online shopping

Let’s step back a bit, and ask ourselves, will the metaverse have practical uses or is it just a gimmick? We’ve seen a ton of new technology come and go. All of them looked promising. But they could not deliver.

Is the metaverse different?

Studies show that almost 60% of consumers actually prefer to buy clothes, shoes and other accessories online. It’s easy to see why. It’s really, really convenient. You can do it from the comfort of your own home.

But there are some things you can’t do online. You can’t try on the clothes or look around the fabric. Not to mention you don’t know how it will look on you until you accept it. This brings us to the next point.

How Metaverse can help solve this

Metaverse can help solve some of the problems that come with online shopping.

For example, you can virtually try on clothes before you buy them. You can see how they look at you and what goes well with them. Want to inspect the fabric? Thanks to HD graphics and haptic feedback, you can do it too.

Brands have people who work for them who are aware of this. In fact, they are already working on it.

Some of the brands Metaverse works with include:

In conclusion

Metaverse is the future of retail. It has the potential to solve the biggest problems faced by online shoppers

It’s still in its early stages, but brands are already experimenting with it. And this is just the beginning. Sooner or later, we’ll all shop in the Metaverse.



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