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See: Ian Dior on how NFTs will change music forever

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In our latest episode of Behind the Drop, we spoke with rapper, singer and songwriter Ian Dior about his first NFT project: the iann dior: 1212 collection. Launching in June 2022 in partnership with green NFT platform OneOf, the collection features 1,212 animated NFT avatars sick and tired Singer, in various interpretations, resembles Tim Burton’s claymation.

Now speaking about the drop in an interview with NFT, Dior said the collection was a way for him to “create and express art. [his] Different emotions.” But why clay? Styling himself as a “big fan” of the medium, the collection’s origins can be traced back to a fateful day when the young artist was idly scrolling through Instagram. A piece of fan art by digital artist Kidd Ondrej popped up on his feed. Kara, which depicted him as a claymation character.

After this discovery, dior — who had recently been exploring creating an NFT collection to better engage with his fans — flew to Prague to meet with Ondrej, and work began on what would later become the 1212 collection. “It’s really another way to connect with my fans. Free concert tickets, free merchandise, [and] Experience that I can give my fans just by buying an NFT. For me, it was not about the money, it was more for the experience for my fans,” dior said.

OneOf’s involvement was also instrumental in making Dior’s first NFT project a success. “I chose to work with OneOf because, for one, the gas fees for artists were much lower. [During] From the beginning to the end of the whole process, they held our hands the whole time,” said Dior. With the successful release of the 1212 collection, Dior hopes to have found a way to connect more directly with fans – even those who didn’t get a chance to join him on his latest tour. The singer launched the collection at the same time as her single Live Fast Die Numb.



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