Time goes viral: Azurbala NFT Mint suspended – NFT News Today
Recent BAYC-inspired NFT collection Azurbala NFT coin suspended due to Twitter backlash caused by a single user.
In the world of crypto collecting, going viral can often be a double-edged sword. Some find the easy way, some find the hard way. Such was the case with Azurbala NFT Mint, which saw its launch derailed by an artifact disaster and social media backlash.
And it happened because of a single tweet.
What Happened to Azure NFT Mint?
Azure was supposed to be the next big thing in the NFT world. Creators sold more than $3.6 million worth of Mint Passes on OpenC in the weeks following the event. NFT was a small part of a larger storytelling ecosystem.
The project team initially released a collection of profile pictures (PFPs) that took inspiration from the ever-popular Bored Ape Yacht Club project and were met with glowing response. However, with the Azurbala team posting a video of their art, some community members didn’t take too kindly to the video, to say the least.
It all started when Twitter user Kobe labeled the video “cursed“
Some users speculated that the video was a “troll attempt“To help get the project attention and more press. Other, more enthusiastic users felt it was a quality PR move to get NFT enthusiasts talking about Azurbala before posting new, better art.
But all these claims were quickly shot down by Azurbala’s parent company Tally Labs team.
How did the Azurbala team respond?
In response to this negative reaction, Tally Labs immediately canceled the artwork and lowered the price of the Mint Pass to reduce demand. While many criticized the move, others hailed it as a show of transparency and accountability on behalf of Azurbala.
We are excited to prove to you all that we can learn from our mistakes and never make them again.
As our Azurian art was poorly received, there was no mint. Nobody burned Bored and Dangerous.
Now we will redo the artwork with the community. @azurbala not going anywhere
— Jenkins the Valet
Exploring Azure (@jenkinsthevalet) October 2, 2022
As Valet Jones, co-founder of Tally Labs, explained, the incident made the team realize that they had failed to meet community expectations. He also feels that the team needs to do more to include the wider NFT community in their creative process to avoid similar issues in the future.
Despite these obstacles, the team at Azurbala is motivated to continue working on their community software to build something bigger and better than ever before. They received art samples from some members of their community that captured the vibrancy and spirit of the Azurians.
Whether this renewed effort will translate into long-term success remains to be seen, but one thing is clear: unplanned viral fame can be difficult to manage. And this is not the first NFT project to learn this.
The incident is similar to the Pixelmon failure we saw earlier this year. In case you don’t remember, Pixelmon is an NFT project that managed to raise over $70 million. It aimed to create a Pokemon-style game and universe. However, when the meme-worthy game artwork was revealed, the Twitterverse had its way with it.
These examples stand as lessons for other NFT projects out there. When releasing your project to the world, make sure you are prepared for possible negative reactions. Only the strong will survive in this industry.
https://ift.tt/rVtQGL8
Post a Comment
Post a Comment