We asked strangers: “What is NFT?”

An NFT is a digital token of information (data) that resides in a blockchain. Each NFT has its own identification code and metadata. As a result, NFTs are unique and non-negotiable, that is, they are “non-functional”. The data in an NFT can be attached to digital files like photos, poems, songs, albums, videos, avatars and much more.

If you’re an avid NFT reader now, or someone passionate about Web 3, you probably already know.

However, NFTs are still quite new, in grand scheme – to put it bluntly, it’s been almost a year since the Board App Yacht Club. Although they featured Jimmy Fallon, tweeted by Elon Musk, and promoted by Paris Hilton, NFTs are still not exactly mainstream.

To measure public awareness of NFT, we took to the streets of New York City to interview strangers, models, and even naked cowboys. Here’s what we learned.

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