MarqVision raises $20 million Series A for first-of-its-kind operating system for intellectual property | NFT Culture | NFT and Crypto Art Interviews and more

The company added several luxury brands to its client roster while experiencing significant client retention

Los Angeles- August 2, 2022- MarqVision, creators of the world’s first AI-powered platform designed to protect human creativity and innovation in the digital world, announced today that it has raised $20 million in Series A funding. DST Global Partners and Atenum Investments join previous investors SoftBank Ventures, Bus Investments and Y-Combinator in recognition of the huge problems created by counterfeiting and theft of digital assets. With the funding, MarkVision continues product development beyond its brand protection platform to create a new IP operating system that allows companies to create, manage, protect and monetize IP rights – all in one place.

Fraud has become a huge problem, affecting all corners of the globe, and it is expected to grow another 50% this year to reach nearly $3 trillion in 2023. The scale of the problem, coupled with Markivision’s innovative technology, is what attracted DST Global. Partners and SoftBank, both among the world’s largest and most influential investors. The participation of global investors in this round shows confidence in MarkVision’s ability to create a single platform for IP and evidences the huge market opportunity in this space.

Brands spend millions of dollars to develop innovative and enticing products, then spend millions of dollars on digital campaigns and online shopping experiences to promote them, only for counterfeiters to misuse such resources and create inferior copies for their financial gain. The rise of online marketplaces and third-party sellers has made this possible by lowering barriers to counterfeit distribution worldwide and increasing the volume and velocity of counterfeit goods sold. Brands have traditionally relied on law firms to deal with infringers, but taking effective action against the millions of counterfeits being traded in real time is virtually impossible – both small and large companies often have no such recourse.

MarkVision provides the only solution to help digital content owners and brands worldwide protect their IP. Its technology has been adopted by many of the world’s leading brands. In fact, MarqVision recently received a coveted 2022 Innovation Award from LVMH Moët Hennessy Louis Vuitton (LVMH). The company was recognized in the data and artificial intelligence specifications category at this year’s Viva Technology show in Paris and has been named as the brand protection provider for three LVMH maisons.. MarqVision has also established its value across its customer base, as its retention rate is over 97% across all logos.

“In today’s digital world, creative assets are under attack, leaving content owners largely defenseless as consumers are tricked into buying fake products and NFTs by sophisticated counterfeiters,” said Mark Lee, co-founder and CEO of Mark Vision. “With this new round of funding, we can accelerate our goal of creating the world’s first IP operating system to give brand owners complete control of their IP portfolios.”

AI-powered, real-time protection for today and tomorrow

MarqVision has developed technology that enables the automatic end-to-end removal of counterfeits and digital piracy – including product images, NFTs and more – without traditional anti-counterfeiting and anti-piracy processes (most brands combat counterfeiting by employing monitoring agents) manually. Find violations and fill out paperwork, a labor-intensive process that involves a lot of repetitive work). MarqVision’s proprietary AI models detect fakes with 95%+ accuracy and remove fake sales at scale.

The company’s technology removes fakes from 1500+ global online marketplaces, covering ecommerce, social media and NFT platforms, where brands require little time investment to take advantage of the service. The company is set to expand its services in the coming months to cover all aspects of creation, management, protection and monetization of IP rights through a single IP operating system.

“What the MarkVision team has done in the last two years is amazing. They have developed highly adaptive solutions to a world-class, fast-growing and evolving problem – and they continue to expand its capabilities in impactful ways,” said Cheuk Kim, managing director of Atenam Investments. “No one else is doing anything remotely this advanced, and it’s made possible by Mark’s background not only as a respected technologist and startup founder, but also as a legal expert with specialization in trademark, copyright and patent law. He understands that the pore fakers are exploiting and creating a new path.”

To learn more about MarqVision, please visit www.marqvision.com.

About MarqVision

MarqVision helps identify and remove counterfeits from over 1,500 online marketplaces worldwide. Fraud is a huge and growing threat worldwide, and MarqVision is on a mission to protect creativity and innovation with technology that allows brands to automatically monitor and protect their IPs. By leveraging image recognition and natural language processing, this AI-powered SaaS makes it faster than ever to eliminate counterfeits. MarqVision was founded in 2020 by Harvard Law graduates and is backed by DST Global Partners, SoftBank, Atenum Investments, Bass Investments and Y Combinator. Recipient of a prestigious 2022 Innovation Award from LVMH Moët Hennessy Louis Vuitton (LVMH), MarqVision is also part of the LVMH accelerator program, La Maison des Startups, at the Station F incubator. MarqVision is bringing the next evolution of brand protection to businesses everywhere. Learn more: www.marqvision.com.

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