Vogue Singapore has launched its September issue themed ‘Fashion’s New World’ on the special Metaverse platform NFT Culture | NFT and Crypto Art Interviews and more
- enjoying Singapore is showing The next frontier of content and digital fashion Creates a fashion-first Web3 community, A new world of luxury spatial (Mobile QR Code, here).
- This underlines the growing trend of digital fashion from household fashion names (below Tommy Hilfiger and ready player me recent partnership spatial).
- Spatial is growing rapidly, with approx 2 million users And 85+ million minutes spent On the platform.
Singapore, 5 September 2022: This September, all 28 editions of Vogue come together under the global theme of ‘Fashion’s New World’ as an exploration of the upcoming, and projected future state of fashion. Vogue Singapore’s interpretation of ‘Fashion’s New World’ falls within the metaverse, creating a fashion-first Web3 community showcasing content and the next frontier of digital fashion.
September 2022 marks one year of Vogue Singapore’s historic ‘NFT Issue’ featuring a QR code featuring 15 NFTs featuring readers in Vogue Singapore’s September NFT collection. Since then, Vogue Singapore has continued to make strides in exploring the intersection of fashion and technology—including bringing on Krista Kim as Metaverse editor; Leading NFT for good projects such as Vogue Singapore and Vogue Ukraine partnering with funds donated to Save the Children, Ukraine; 13 NFTs with Luna Ikuta exploring the theme of ‘Grace’ as well as unveiling an AR filter featuring 27 Singaporean cover stars for the ‘Every Body’ issue in March this year.
Taking the conversation further this month, Vogue Singapore partnered with VR platform, Spatial.io, and 3D design agency Polycount.io, to create a virtual experience called ‘Vogue’s New World’.
“Vogue Singapore has always been at the forefront of imagining stories with the world’s most visionary creatives showcasing what’s new and next,” said Vogue Singapore Editor-in-Chief Norman Tan. “With the theme ‘Fashion’s New World,’ it was an organic next step for us to explore a space in the metaverse through the Vogue Singapore lens that would set the stage for showcasing talent and immersive content in digital fashion and wearables”, said Tan. “With another Vogue-first virtual experience, we hope our readers will continue to delight in Vogue’s limitless creativity.”
“Spatial has always pushed the boundaries of creating beautiful and interactive worlds on the Web3,” said Jinha Li, co-founder and CPO of Spatial. “We resonate with Vogue’s vision to evolve the fashion industry through immersive technology and are thrilled to have such a high-quality brand on our platform. Together we are creating inclusive environments where everyone can express themselves with their own identity, values and tastes.”
“The team at Polycount.io is thrilled to be creating immersive brand experiences for Vogue Singapore and other groups in the fashion industry” shared Michael Potts, CEO of Polycount.io. “Clearly, Vogue Singapore is at the forefront of these new digital trends, showcasing the possibilities currently available thanks to the endless world of powerful, powerful platforms like Spatial.io and setting a course for other fashion brands to follow.”
About Vogue Singapore’s ‘Vogue’s New World’ at Spatial.io
The 360-degree virtual space, set in a dreamscape inspired by Vogue’s September 2022 cover story, can be accessed here and comes alive via Oculus, mobile or desktop.
Upon entering the space, readers can interact with three clickable points:
As you step into Vogue’s New World, users can hear cover model Lina Zhang welcoming guests into this unique virtual world with a video of the supermodel on the wall. In another Vogue-first, clicking on the video will take readers to an interactive cover powered by backslash.hq—users will be able to change the pose and landscape of the cover with a simple swipe of their finger or mouse.
AI-Generated Beauty Shoot ‘Bio Resonance’ by Fashion and Beauty Artist Terry Gates
The photo series, themed ‘Bio Resonance’, features an AI metahuman created by artist Terry Gates with a CGI face that fuses elemental, spawn-like elements with cut minerals — examining what it means for a real, elemental self to rush into the metaverse.
The images are produced by Midjourney, a program that runs through a Discord server and generates images based on text prompts uploaded by Gates. Aiming to discover images that are both beautiful and curious, the program generated more than 1,000 images, and a final selection of nine images is featured in Bio Resonance.
Bio Resonance by Terry Gates
“I was looking for pretty pictures rather than pretty faces,” Gates shared. “I’m not sure if artificial intelligence will change the way we understand beauty, I think it’s more because art and art can certainly inspire different beauty trends. I think the power of this medium is the power of imagination and it can enhance our imagination. I hope people find some beauty in the strangeness of these images, and if that somehow translates into self-acceptance, the machines have taught us something valuable.
To showcase dressmaking in a new paradigm of digital clothing as a celebration of the ‘New World of Vogue’, Chinese-born designer Imeng Yu has created three virtual dresses just for Vogue.
Inspired by a fictional world in deep space, Yu’s pieces are the result of using five software, involving an algorithm-assisted generative process, that controls variables from body-building and clothing fit to rendering and fitted composition — tapping into homages to fabric and silhouette. Due to the arbitrary nature of surrealism which is a challenge to achieve in the real world.
“Virtual materials that completely break the limitations of the physical world give me complete creative freedom,” shares Yu. “My hope is that innovation in this space will spark new technology, new culture and new spirit in the fashion industry.”
Spatial.io has partnered with Ready Player Me for more varied and realistic avatar customization. Those who visit the space can try on Yu’s digital outfits for Vogue against a virtual backdrop for a photo opportunity. REBIRTH and NIRVANA from Yu’s collection for Vogue are available at no cost via https://ift.tt/FBVsCDz.
Readers can explore the space by scanning the QR code in the September issue or searching for Vogue Singapore on Spatial.io. The virtual world will be launched in two phases with the first part on 5 September 2022, 10AM SGT / 4 September 10PM EST and the next chapter will be active on Vogue’s second anniversary issue in October 2022.
Visit vogue.sg and subscribe to the weekly newsletter. Follow Vogue Singapore on Instagram, Facebook and Twitter.
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About Spatial.io
Spatial power to your world on Web3. Offering visually stunning spaces accessible via web, mobile, or VR. Local users can customize a virtual space and collect NFTs for exhibitions, music performances, runway shows, lectures, live events, viewing parties and more. And it only takes a few clicks to set up or join your space. Spatial was founded in 2016 with the goal of making the designing experience simple and accessible for high-quality 3D collaboration. Spatika is equipped with tools and integrations to make setting up your own space a seamless creative process. Connect with us: Twitter @spatialxr, Facebook @spatialxr, LinkedIn spatial.systems, Instagram @spatial_io, YouTube @spatial.
About Polycount.io
Polycount.io is passionate about creating spectacular virtual reality environments that integrate cutting-edge visualization technology with creative expression to deliver tomorrow’s immersive spaces today. Polycount.io features an impressive library of existing virtual rooms, branded meeting spaces and completely unique custom virtual reality environments.
https://ift.tt/cwzOko6
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