HUGO Partners with Imaginary to Launch Exclusive NFT Collection | NFT Culture | Web3 Culture NFTs and Crypto Art | Platforms and projects
Global fashion brand HUGO announced today that it will collaborate with renowned Web 3.0 company, Imaginary Ones, for a holistic, 360-degree Metaverse experience. This partnership sees HUGO take a major step forward in its exploration of the metaverse, as the launch of its first NFT collection marks another significant milestone in the global refresh of the brand in 2022.
An exclusive HUGO x Imaginary Ones NFT collection of 1,001 3D animations, titled ‘Embrace Your Emotions’ (EYE), will be launched in early November. The collection aims to encourage everyone to connect with their emotions, and to share a message that all feelings – positive and negative – are valid and should be accepted, as the freedom to feel and express can significantly improve mental health and overall well-being. – being
Out of 1,001 NFTs, six characters will have special features. The five letters each represent one of our everyday emotions – joy, sadness, fear, anger and love. The fun story of the collection will also benefit a charitable cause as, to mark World Mental Health Day on October 10, a special sixth character combining the five emotions will be auctioned off, with 100% of the proceeds being donated to mental health conscious youth. (YAM). This evidence-based mental health program invites young people aged 13 to 17 to learn about and explore mental health issues and has been conducted with more than 85,000 adolescents in 16 countries.
An approved list will provide access to the HUGO x Imaginary Ones EYE collection and facilitate the purchase of NFTs. Out of a total of 1,000 authorized spots, 500 will be allocated to customers who purchase an exclusive Physital T-shirt. There are 500 limited-edition t-shirts for sale, and each will contain a QR code directing users to a Snapchat lens to create a special augmented reality effect.
The remaining 500 authorized spots will be distributed starting October 4 to current holders of Imaginary Ones’ Genesis NFT collection and numerous activities on Imaginary Ones’ Twitter and Discord platforms.
Mia Sullivan, senior vice president of global marketing and brand communications at HUGO BOSS, said: “The metaverse is an exciting new space for fashion brands, rich with potential for HUGO. We are excited to partner with Imagineers to deliver an NFT collection of beautiful 3D assets that enable us to not only explore this virtual world further, but also share a message of self-acceptance and being true to yourself, which is at heart. What does HUGO mean”.
Clement Chia, co-founder of Imaginary Ones, said: “Imaginary Ones is humbled and honored to partner with HUGO and be the first NFT project born in Asia to collaborate with an international fashion brand. We share HUGO’s values and commitment to contribute to an inclusive and equitable world. Through this partnership, we aspire to strengthen the presence of imaginative individuals beyond the Web 3.0 space and further our mission to embrace inclusion and diversity everywhere”.
In addition to receiving a “golden ticket” for a 10% discount on the HUGO online store, all holders of HUGO x Imaginary Ones NFTs will have access to Imaginary Ones’ staking ecosystem, providing the holder with a separate set of special HUGO x. IO merchandise, experiences and content, including digital HUGO wearables and HUGO-themed imaginative drops.
Going forward, HUGO and Imaginary Ones will explore ways to further strengthen this partnership and provide more value to collection holders with exclusive experiences in the Metaverse. This is the first in a line-up of projects to combine HUGO’s brand experience with the creativity and positivity of visionaries.
About HUGO and HUGO BOSS
HUGO, the smaller of the HUGO BOSS brands, is a platform for self-expression and authentic clothing. Globally engaged, always curious and uniquely expressive, HUGO creates clothes for those who lead rather than follow to advance individuality and limitless styling. HUGO BOSS, comprised of its two brands: HUGO and BOSS, is one of the leading companies in the premium segment of the global apparel market. The group offers collections at around 6,800 sales points in 128 countries and online through hugoboss.com in 59 countries. With approximately 14,000 employees worldwide, the company, based in Metzingen, Germany, generated sales of 2.8 billion euros in the 2021 fiscal year.
About imaginary ones
Imaginary Ones is an NFT collection of 8,888 fully animated and 3D characters on the Ethereum network. Founded by Singaporeans Clement Chia and David Lee, Imaginary Ones believes in using art to spread love, positivity and creativity. Along with three other partners – Gregory Poon, Caleb Hun and Jerome Quick, the team launched one of the most successful global NFT projects to date, selling out the entire collection within 6 minutes of the Dutch auction sale. To date, more than 12,000 Ethereum ($20,000,000 USD) sales volume has been transacted on OpenSea.
HUGO.COM
Instagram: instagram.com/hugo_official
Facebook: facebook.com/hugo
YouTube: youtube.com/hugo
TikTok: tiktok.com/@hugo
https://ift.tt/Z5cjx6H
Post a Comment
Post a Comment