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Kraft files for Metaverse trademark for iconic Weinermobile – NFT News Today

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Kraft Foods filed its most recent Metaverse trademark application with the US Patent and Trademark Office on October 11th for its classic Wienermobile.

The Weinermobile is a fleet of six oddly shaped cars that advertise Oscar Mayer products in America. The first Wienermobile was built in 1936 and the drivers were known as hotdoggers.

The Weinermobile Metaverse

From the application, it seems Kraft has in mind a Weinermobile-themed virtual restaurant around which they will build the ecosystem.

Trademarks include:

  • Virtual food and beverage products, such as downloadable art, music, and food and beverage related videos, are authenticated using NFTs.
  • Run a virtual restaurant that includes both virtual and real products and provides home delivery in real and virtual worlds.
  • Online retail offering of NFTs and related virtual products through online marketplaces.
  • Entertainment services through virtual restaurants allow patrons to earn reward points and virtual currency. Prizes can be redeemed in real and virtual worlds or used for entertainment provided by Wennermobile.

Previous Metaverse applications

This is not the first time the American food giant has applied for a virtual trademark. In June, they filed trademarks for many of their household name products, including Jell-O, Philadelphia, and Kool-Aid.

Kraft is part of a move by major global companies into the metaverse. Another recent entry into the metaverse is DreamWorks, which you can read about here.



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