Solana Space: Do Web 3 Brands Really Need Physical Stores?

Web3 is beginning to manifest itself in the real world. The Solana Foundation, a Switzerland-based nonprofit that promotes the decentralization, expansion and protection of the Solana network, opened a permanent physical retail store called Solana Spaces at Hudson Yards in Manhattan on Thursday. A recent tweet.

The store features crypto-themed merchandise and offers several stations dedicated to onboarding people to Web3, like a personal booth where people can set up their phantom wallets and write down their seed phrase confidentially.

Other stations provide educational content on NFT projects like STEPN and marketplaces like Magic Eden, and viewers can even check out Solana Saga, Solana’s web3 mobile phone. Shoppers can also pick up shirts, sweatshirts, and hats branded with common crypto phrases like “WAGMI” and “Not Financial Advice.”

The store features a physical gallery display of the famous Degenerate Ape Academy, Solana’s first million-dollar NFT collection. Solana Space plans to feature new merchandise and brand collaborations that will be updated regularly, according to a press release.

Bridging Web3 with real life

Although the concept may seem strange, having a physical location for a Web3 company is a fantastic idea for several reasons: First, a physical store increases a company’s brand exposure, especially if it is located in a prime location like Manhattan’s Hudson Yards. That physical presence is like putting a store-sized Web3 calling card out into the world.

Second, doing so can be an important asset in dispelling many of the fears and uncertainties that non-web3 startups have about crypto and NFTs. Walking into a well-lit, welcoming physical store environment is less stressful and more familiar to crypto skeptics than setting up a Metamask wallet alone on your laptop after reading about yet another NFT scam.

Via Solana Space

But the Solana Foundation is not the first organization to present itself this way. In June, Italian luxury brand Salvatore Ferragamo launched the Ferragamo Soho concept store in New York.

The store allows visitors to step inside an in-store mirrored installation of 256 NFTs. Once inside, a camera took a photo of whatever was inside the installation and visitors were able to mint that photo into an NFT. Although not identical to Solana Spaces, it shares the idea of ​​giving people something tangible to interact with that is still Web3-centric.

Although Web3 is inherently digital, it cannot remain exclusively that way. Indeed, maximizing physical contact points with the conventional world may accelerate Web3’s entry into the mainstream. Only time will tell how well Solana Spaces performs, though physical stores that make Web3 invisible to the general public may play an important, unexpected role in greater Web3 adoption.

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