Argos began advertising on billboards in the Metaverse
Argos – a top catalog retailer, recently teamed up with Ocean Outdoor to launch a world first ‘Cross-Platform Web3 Metaverse’ Package Also, the partnership includes LandVault, who helped Ocean Outdoor deliver the Outdoor Metaverse experience. Clearly, UK retailer – Argos is making big strides in the Metaverse world to become top of mind for consumer tech products Let’s look at the details of Argos’ advertisement in Metaverse World.
Argos advertising on billboards in the Metaverse
Recently, Argos collaborated with Ocean Outdoor and Landvault to drop a ‘Web 3 Metaverse DOOH Package’. In more context, DOOH stands for Digital Out of Home.
The package launched with a dual-world campaign that promoted the Argos brand and products. Furthermore, dual-world campaigns have already appeared in metaverse and physical locations.
Physical locations include the Holland Park Roundabout tri-screen in London’s Ocean and roadside locations in Birmingham and Manchester. Additionally, the Metaverse location has an NFT replica of the same billboard inside the Somnium Space VR Metaverse. And it will continue till October 23
Becky Dessert – Campaigns Manager at Argos, said they hope to raise awareness and consideration of products that people might not think of Argos for. Of course, he talks about the “changing part of the buyer’s mind” shown in a new way. What’s more, Argon excitedly jumped at the chance to appear in Metaverse advertising, primarily because it focuses on technology.
Similarly, Catherine Morgan — Director of Ocean Labs, said how Ocean’s Metaverse will give brands an edge in accessing young and tech-savvy users.
More details on Dual World Advertising Project
Ocean Media, in partnership with LandVault, released the Ocean metaverse collection. It is a collection of 45 digital billboards in Decentraland and Somnium spaces and three NFT sites in the Ocean – Loop where the campaign was displayed.
More importantly, the screens occupy locations with the most traffic, such as a convention center, a GenesisVR disco club, and the most popular Metaverse game zone. Additionally, the Game Zone includes decentralized games – the busiest gaming area, accounting for over 60% of traffic.
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